Course Integration Proposal: Architecture and Entrepreneurship

Why have you chosen to incorporate these classs?Entrepreneurship as it relates to get downing and constructing a successful concern. â€Å"Entrepreneurship is the procedure of chance acknowledgment and resource acquisition that leads to the creative activity of something new.† To use Entrepreneur’s head set in the chase of Architecture can be helpful if seeing the broad array of originative chances a individual can make with an architectural grade.What will you make to incorporate the classs?Understand the value of entrepreneurship in architecture and the design professions to society. Identify and critically analyze major issues in entrepreneurship. Identify some of the taking figures in entrepreneurship and diverse design. Present prospective calling way in a manner that communicates efficaciously for future prospective.How will you demo that you have successfully completed the integrating ( i.e. , presentation, research paper, or other signifiers of certification ) ? You should confer with with your module on effectual and appropriate options for this.A paper with appropriate survey and diagram to demo the Entrepreneurship in Architecture. Abstraction Entrepreneurship as it relates to get downing and constructing a successful concern. â€Å"Entrepreneurship is the procedure of chance acknowledgment and resource acquisition that leads to the creative activity of something new.† To understand and use Entrepreneur’s head set in the chase of Architecture can be helpful if seeing the broad array of originative chances a individual can make with an architectural grade. The Value and demand in architecture entrepreneurship to society today is altering radically. So identifying chances and alterations today, critically analyze major issues in entrepreneurship. Besides identify some of the taking figures in entrepreneurship and diverse interior decorators in recent events. To present prospective calling way in a manner that communicates efficaciously in usage of diagrams, artworks, and instance survey for prospective hereafter. How does one learn and fix for the forthcoming of entrepreneurial activity that may potentially convey impact the tomorrow’s society? And how does instruction convey one to the province of doing something from nil a pattern of procedure that can be taught and larn to put to death? Those necessary tools, mentions, resources, and procedure for get downing a concern from enterpriser category has taught me a lesson. The Search for bing successful theoretical account with leading, attitude towards the universe, organisation, and larning behaviour in invention of creativeness through instruction is cardinal to the kernel. I think the importance of the definition of being an Entrepreneur â€Å"a individual who will take duty for he/she wants it that way.† ( Kane John ) Not simply to merely hold thoughts, clip, and money to fire, but requires awareness, insight, and hazard taking to do it. It is meaningful because most people wanted to get down their ain concern may non hold the hazard taking preparedness or non even have the consciousness for what worst scenario for issue scheme to endorse up the dedication and finding. And the 3 Legged Stool construct for a successful company is non merely for concern. Annuity income, net income, and love what you do are the keys to success, about applies all from personal end, household, organizational, up to national and universe broad, that portions common involvements or non, those 3 keys motivates one another, runs like an engine towards a province of peace and security. Based on Keynesian economic system construction theoretical account today, the concern rhythm of roars and flops, and whoever can sit the tide could hold a appreciation on the hereafter insight trough enterpriser act. And understanding the enterpriser mentality is the first measure for be aftering to get down a concern. Unlike the environing existent universe Architecture has non change in a great spring in its indispensable building method and construct since the modernism in the 20th century, while industrial revolution followed by the flourishing engineering and scientific theory along with station war and population booming. The pattern of architecture is easy doing its ain advancement non wholly in the same gait, but yet the society is looking to designers to work out planetary jobs. We have an chance to utilize our problem-solving accomplishments to change the hereafter of civilisation and do money making it. But does the society need it? See architectural potencies of proposed concern program, or concern potency of proposed design. Patenting constructive item. But what recommends option A over B? What strategies exist in agreement for the demand by aiming demands and presuming a ne'er been built undertaking will make good to its bing context, civilization, and all other facets? It would be ex perimental of act along the manner. The designer is, one time once more, emerging as â€Å"leader† . Master Builders ( architect-led design/build services ) are retrieving from near extinction and offering services to the high-end, every bit good as mass market clients. Home programs are being designed by designers and offered as an option to the mass produced â€Å"builder† market. Advocates for â€Å"good design† have built really profitable concerns around evangelism for their cause. Skyscrapers and big urban graduated table planning led by the good weather-beaten economic system maneuvering the way of architecture resource up or down. Architecture depends on economic growing. When can architecture be wholly independent economically and bring forth wealth itself to the universe system? The â€Å"Tiltwallism† by Jeffrey Brown and Andrew Vrana in Matalab, both from an entrepreneurial act to emerge architecture and enterpriser. The renewed involvement in â€Å"green architecture† is making an wholly new market ready to be led by designers. Niche houses specialising in sustainable architecture and prefabricated places have emerged. These advanced manner brought back natural manner of edifice with nature basically brings in the act of entrepreneurial mentality. Entrepreneur Architects are forcing the boundaries of the traditional pattern but are they truly incorporating to a full extend in array of chances? Others are utilizing engineering to offer new or improved services in pattern. Many more are supplementing their work as designers with personal passions such as authorship, speech production or learning. Many retail ventures have besides been launched by designers, offering merchandises such as lighting, plumbing, furniture or accoutrements. Stating â€Å"Design is non doing beauty, beauty emerges from choice, affinities, integrating, love, † by Louis Khan, is truly true when it comes to what the universe truly needs to be satisfied, the true beauty would be delighting itself through the procedure of acquiring to the ultimate ideal province. The recycling stuff reuse to cut down natural stuff ingestion and impact on the natural environment as a motivational ethical statement, can bring forth the true usage of stuff meeting the demand with accommodating regionally applied constructional methods and stuffs. â€Å"Kengo Kuma, boldly declared that his ultimate purpose was to wipe out architecture’ so that his edifices became one with their surroundings† atomized, particallized construction.The Great Wall House by Kengo Kuma and he used locally produced stuffs wherever he could. The bamboo is a symbol of cultural exchange between Japan and China, , The stuff allows both light and air current to go through through and creates a brooding ambiance – transient and dependant on the alterations in the outside conditions. Shigeru prohibition dedication on reclaimable stuffs such as wood, paper for building, besides provide easiness of shelter for catastrophes such as earth temblor. Material usage in Japan Pavillion, Expo 2000 Hannover ( 2000 ) a†Ã¢â‚¬Å¡ Curtain Wall House ( 1995 ) a†Ã¢â‚¬Å¡ Centre Pompidou-Metz ( 2010 ) all demonstrate the entrepreneurial act of his gesture in today’s society.Exterior Bamboo Cladding The Ring Celestial Bliss in Taiwan was designed steel and bamboo construction looks like a elephantine radiance object hovering over the land. The designers at J.J. Pan & A ; Spouses used reclaimable steel, which serves as the primary structural system, and bamboo facing. The interior projection screen was made from recycled stuffs, while bamboo subdivisions were incorporated into the flooring. Construction stuffs were locally sourced, significantly cut downing transit C footmark. Idea to Product ( ITP ) has been the executing from imaginativeness to realisation. While architectural thoughts may sometimes be a phantasy for today’s engineering, advancement and hope to further land to realization lid by glimpse of visible radiation in 3D printing industry. The bally hereafter in 3D printing engineering brought us hope to get down a revolution non simply in architecture itself but many other facet of universe world in societal, economic, cultural, and environmental. Designed by Nervous System ( hypertext transfer protocol: //n-e-r-v-o-u-s.com/kinematicsHome/ ) , Kinematic allows for the creative activity of necklaces, watchbands and earrings. Users can sculpt the form of their jewellery and command the denseness of the form. Designs created with Kinematicss can be ordered in polished 3D printed nylon in a assortment of colourss, which will be produced by a 3rdparty. Peoples who already have entree to a 3D pressman can download the STL file for place printing. Beyond the jewellery scope, Nervous System has besides been working on larger graduated table merchandises with more advanced package with broader practical applications, an illustration of which is a flexible frock that can be printed in one piece. Bing a portion of the google developer plan, utilizing 3D printing fictile stuff into vesture, the Kinematics frock demonstrates the ability of 3D printing for new attack in fabrication that integrate design in digital fiction from customization to realisation. The folding of apparels can be manipulated into signifiers and forms, manner and flexibleness in demand. â€Å" We refer to Kinematics as a 4D printing system because it generates tight objects that unfold into their intended form after printing, † by originative manager Jessica Rosenkrantz. Such daintiness in poly-geometric signifiers requires tremendous procedure power from computing machine hardware though executing of 3d parametric package, outlining inside informations in every small connexions between pieces should be fine-tuned. The frock had been acquired as lasting aggregation in the Museum of Modern Arts of New York as a certain affirmatory to the new fiction attack. But the downsides are besides obvious that productiveness velocity is a job where construction and method is still doing the prints procedure slow, material assortment is limited unlike natural silky or rage texture a tradition vesture may offer. It is cheaper comparison to competitor’s method in the market today but non yet a cost effectual and non low-cost to ordinary purchaser at $ 3,000 for a piece of frock. Finally, lower production cost to cheaper monetary value may replace the demand for alternate vesture option, where finally the populate usage of 3D-printing will intend everyone has the entree to a 3D pressman being able to publish their ain merchandise that may be redefining society’s demand and developing new alternate manner of life and life today. Computer scientist Yuichiro Takeuchi, who is trusting to do the universe a greener topographic point with 3D pressman, a specially designed package plan that prints incasements. The form of each incasement is first designed with a CAD plan and so printed with a type of narration. Following this, an fond regard on the pressman deposits bantam seeds into the incasement. Within hebdomads, the seeds begin to turn into workss. Takeuchi claims to be able to publish incasements in any form, equaling the imaginativeness of even the most originative garden interior decorator. The seeds grow within the incasements due to a procedure similar to aquicultures. This is a procedure whereby workss aren’t grown in dirt, but alternatively within a stuff that contains mineral foods. Vertical gardens, such as those famously designed by Patrick Blanc, are besides grown in this mode. But while traditional perpendicular gardens such as these can be considerable sums of money to put in and keep, Takeuchi believes that 3D printed workss will be cheaper and easier to turn. With a bigger and faster 3D pressman, Takeuchi hope to be publishing yarn incasements big plenty to turn fruits, veggies and trees, in the close hereafter, particularly when a clip of nutrient scarceness due to overpopulation may come in work stoppage, respond to environment alteration and demand of the universe is the indispensable to an entrepreneurial spirit. In trusting to do a large impact on Tokyo’s ecosystem by transforming left over concrete jungles into green surfaces, this attack can be using to the metropolitan country from densifying urban puting population, conveying back nature into the metropolis. â€Å"Here in Japan we love fire beetles, but as they can merely boom in pristine environments we don’t see them in dense, built-up Tokyo. I’m trusting that by put ining a figure of printed gardens on rooftops and walls throughout Tokyo, I can someday convey back fire beetles to my neighborhood.† Patric Blanc’s new populating wall installing at the Oasis of Aboukir in Paris. I have a dream that one twenty-four hours, a nuptials garnished and decorated with 3D printed nano stuffs that are reclaimable after life clip or non, customized to all attendant, for the best wants of all. Coming place to a welcoming 3D printed landscape garden that grows ain veggie and nutrient, and into the customized printed house that is free to spread out and modify its stuff conveying flexibleness to life. Family and friend could portion the unfastened beginning of designs amongst the common involvement to publish for their ain demand, while shopping is basically one chink off to publish the desire merchandise design to a finish without transporting! Which of class brings the â€Å"unintended consequences† , jurisprudence of unseen/seen causes of action brought by Frederic Bastia. And as Joseph Schumpeter indicates the â€Å"creative destruction† led to a new globalisation of logistic theoretical account. This twenty-four hours shall come shortly with the turning promotion of stuffs and engineering today.

Is the Classical Approach to Management Obsolete? Essay

This essay argues the validity of the classical approach to management today. We cannot deny that businesses and organisations have evolved and changed a lot since the classical theorists, which date from the early twentieth century, but yet the main ideas about management that they gave to society are still sustainable today. The classical organisation theory represents the merger of scientific management, bureaucratic theory, and administrative theory. (Walonick,1993). Classical theorists suggested a â€Å"one best way† to organise and manage, which is called â€Å"structural universalism† (Organisational Behaviour). These theorists were really concerned about the formal processes inside the business, they put emphasis on rationality and on the lack of consideration for human aspects. This doesn’t mean that the classics were heartless, but they cared more about the organisation as a whole than on the employers themselves. (Boland, 2012). By classical theorists in this essay we are going to base in one of the most significant representatives, Henri Fayol, who stated that there were five main elements of management: planning, organising, commanding, coordinating and controlling (Fayol, 1949). Thus, these functions are commonly known as the elements or processes that the classical theorists say that management is about. Another classical perspective useful in this essay would be the Taylor’s one, who can be defined as the father of the scientific management (F.W. Taylor, 1917), which was about finding the one â€Å"best way† to perform each task, carefully matching each worker to each task, closely supervise workers, using reward and punishment as motivators, and, finally, he referred to the task of management as planning and controlling. Even though this classical perspective has been very criticised by many authors (Mintzberg, Kotter, Stewart, etc.), the reasons that they have given to invalidate that classical perspective aren’t really coherent because they don’t certainly provide a different idea of how to manage or how do the managers act. It is true that in his article (Mintzberg, 1975), Mintzberg categorises managerial activities into three different groups –interpersonal, informational and decisional- but at the end he doesn’t really contradicts what Fayol said. In fact, as M.J. Fells argued in his  article (Fayol stands the test of time) Mintzberg â€Å"tends to confirm rather than deny the classical views.† Therefore, having explained the classics’ and the contemporaneous’ views of management, we can confirm that the real and basic statements are the ones given by the first ones. Furthermore, if this idea doesn’t really convince the reader, Fayol said that there was no limit on the number of management principles and that they should be flexible and adaptable to any need (Fells, 2000), so that makes his definition even more general and suitable as time goes by. Thus, to sum up and in accordance to everything explained above, the reflexion made by Fells in his article â€Å"Fayol stands the test of life† fits quite well to conclude this essay: â€Å"Fayol’s principles may indeed be relevant today and should not be ignored until they have been superseded or refuted† So as they haven’t actually been superseded nor even refuted we can continue trusting them. References: Boland, A. (2012, October). Introduction to Management and Organisations. Lecture 3 – The classical theorists. Brooks, I., (2009), Organisational Behaviour – Individuals, Groups and the Organisation 4th Edition. London, FT Prentice-Hall. Fayol, H, (1949) General and industrial management. (C. Storrs, Trans,), London, England: Pitman Fells, M.J (2000). Fayol stands the test of time, Journal of Management History, vol. 6, No.8, pp. 345-360 Mintzberg, H. (1975). The Manager’s Job: Folklore and Fact. Harvard Business Review , pp. 49-61. Taylor, F. W. 1917. The Principles of Scientific Management. New York: Harper. Walonick, D.S., (1993), Organizational Theory and Behaviour.

Homework for professional programmer Essay

Short Answer 1. What does a professional programmer usually do first to gain an understanding of a problem? (The wording of this question has me a little stumped so I’ll give you all the answers that are running through my head and see if that is what you are looking for here) a. Should â€Å"problem† = program assignment of some sort, than the first step would be to design the basis of the program in pseudocode to gain a clear picture of what kind of commands will work where, then move into flowcharting to start putting together the logic. b. Should â€Å"problem† = an issue in the code that is preventing it from executing, than the first thing I would imagine being done is to look over the program for syntax errors and logic errors. (While I know that syntax is usually the culprit for error, I may as well look for the both of them if I’m going to be going over code line by line.) 2. What is pseudocode? Pseudocode is â€Å"fake† code (as per the pseudo meaning fake and code meaning code). This is where a programmer writes out the code without worry of syntax or logic errors to get a visual feel of how the program should unfold. 3. Computer programs typically perform what three steps? The three steps that computer programs typically perform are: a. Input- where the program collects data from a source b. Process- Where the input data is used for an out come c. Output- where the processed data is presented 4. What does the term â€Å"user-friendly† mean? User-friendly is a term used in the software development to describe programs that are easy to use. Algorithm Workbench Review 1. Design an algorithm that prompts the user to enter his or her height and stores the user’s input in a variable named height. 1 Display â€Å"You have found the I’m Going to Turn Your Height into Information I Can Use program (feel free to clap and cheer!)† 2 Display â€Å"Enter your height, please† 3 Input yourHeight 4 Display â€Å"Thank you! (Now please move along, I have more people to collect  data from.)† 2. Design an algorithm that prompts the user to enter his or her favorite color and stores the user’s input in a variable named color. 1 Display â€Å"Wow! You found my super-secret hiding place†¦ While you’re here, can I ask you what your favorite color is?† 2 Input favColor 3 Display â€Å"You are getting sleepy†¦ soooooo very sleepy†¦ when you wake up, you will never remember being here†¦ â€Å" Programming Exercise Questions 1. Personal Information Design a Program that displays the following information: * Your name * Your address, with the city, state, and ZIP * Your telephone number * Your college major Display â€Å"Welcome to your personal information data collection program. It would be my honor to collect your personal data and use it at my discretion. Now, if you don’t mind, I would love for you to simply enter your data when prompted. Thank you so much.† Display â€Å"What might your name be?† Input sucker Name Display â€Å"What a nice name you have, â€Å", suckerName, â€Å" now where might your address be?† Display â€Å"Street: (ex: 12345 What St.)† Input suckerStreet Display â€Å"Now the city: (ex: Who’sville) Input suckerCity Display â€Å"Now how about your state? (ex: IN) Input suckerState Display â€Å"Now I’d like your zip-code please.(ex: 54321)† Input suckerZip Display â€Å"Just for fun, how about you give me your phone number too. Area code first, please. I’d like this to be accurate when I spread your information to all of those annoying telemarketers out there. (ex:(123)456-7890) Input sucker Phone Display â€Å"Alright, last bit of info. I just need your college major and you are free to go.† Input sucker Major Display â€Å"Thank you for all of your time. I hope to have you talking to a million people you don’t want to answer the phone for soon. Have a pleasant day.† From the Programmer, I understand that I would need to take this type of program much more seriously if I were to be putting together something for a client. I have had a good run of the college recruiter phone calls lately stemmed from the misfortune of trying to look for scholarships. Unfortunately I decided to take it out on this program assignment. My hope is that you will have just as much of a laugh over it as I have and that you find it to fulfill the requirements of the assignment. 4. Total Purchase A customer in a store is purchasing five items. Design a program that asks for the price of each item, and then displays the subtotal of the sale, the amount of sales tax, and the total. Assume the sales tax is 6 percent. Display â€Å"StuffMart Cart† Set stuffTax = 0.06 Display â€Å"Please enter each item separately† Display â€Å"Item 1† Input stuffOne Display â€Å"item 2† Input stuffTwo Display â€Å"Item 3† Input stuffThree Display â€Å"Item 4† Input stuffFour Display â€Å"Item 5† Input stuffFive Set stuffSub =stuffOne + stuffTwo + stuffThree + stuffFour + stuffFive Display â€Å"Here is your subtotal: $†, stuffSub Set stuffTotal =stuffSub * stuffTax Display â€Å"Here is your total due: $†, stuffTotal Display â€Å"Thank you for shopping at StuffMart†

Week 2 Essay Example | Topics and Well Written Essays - 500 words - 2

Week 2 - Essay Example on what they think about the main characters (the instructor will specify which characters and seeing, as the students are still not experienced just two characters will suffice) for instance Oliver twist and the dodger. During the performance of the selected parts, the students will form groups that have students from mixed cultural background. The aim is to ensure that there is an even distribution of the cultures within the groups. Extended Follow-up Activities: make a list of all the new words encountered preferably on a chart. Make the students use these words in sentences. As for themes, it is up to the instructor to pick them out and explain to the students what lessons are to be learnt. Referring t everyday life situations where these themes are applicable will also speed up the students’ comprehension. The text has diverse characters and the students can choose to represent those they are most comfortable. However, at all instances the student should describe what the character is saying or portraying in their words hence enabling the assessment of their choice in vocabulary. Understand: the cultural background to enable proper assessment and integration of the students to the intended classroom environment created during the lessons (note the mention of anti-Semitism even in this watered down version of Oliver twist). Moving the lesson to a new venue made the students relax and the informal nature of the play made the students more expressive. The different dimensions presented during the lesson enabled the students to explore other talents apart from academics. In addition, there was personal interaction between students who on normal occasions were strangers to each other. On the other hand, Oliver twist is an outstanding literary work that explores most if not all aspects of society. The fact that the main character is a young boy is also a plus because it is easy for the students to relate to his struggles even if the society Oliver twist lived

The future of healthcare financing Research Paper

The future of healthcare financing - Research Paper Example With many driving forces affecting the market, e.g. consumerism and internet, various alternative health care financing companies have emerged. With the market looking for new solutions, the future of health care financing will be embedded on e-health plans. Technology has become an important aspect towards the changes being experienced in the sector (Schimpff 109). Many e-plans are likely to arise in order to cater for the increasing demand for reliable health care. In addition, many multinational companies are likely to shift into the health care sector in order to tap in the increasing profits. This will aim at reducing the risks and uncertainties associated with concentrating on a single market. The future of health care will be characterized by an effective relationship between the patients and the health care providers. Initially, the relationship did not exist. However, over the past few years, the relationship between the patients and doctors has improved tremendously. This is creating a base for the future health care financing. Doctors will be an important source of information on the best health care plan. This will play a significant role in enhancing the treatment process. Economists estimates that the hospital prices for privately insured patients will continue to rise especially in the consolidated markets. They forecast that providers will maximize their revenues through excessive use of imaging, testing, and specialty care. Therefore, in future, the government will have to intervene in order to prevent overexploitation of the population by the health care providers who are leaning more on profit maximization rather than service delivery (Cleverley, James and Paula 56). This move will be forced by the widening disparity on prices between various health sectors. The future of health financing will be characterized by effective systems. The health care providers will be

Critical note Assignment Example | Topics and Well Written Essays - 250 words

Critical note - Assignment Example Cultural imperialism is giving rise to a global culture where people from all countries would share the same cultural norms and values. Although cultural imperialism is forming a global culture but it is affecting the cultures of many countries. International companies are influencing almost every aspect of the cultures of other countries, such as, food, dress, music, and education. If we take example of food, we can say that international companies have already influenced the food selection of the people of many cultures. For example, Kentucky Fried Chicken and McDonalds have become two of the main food brands in many countries ranging from America to Asia and from Middle East to Europe. Similarly, pop music has already taken its place in the music industries of many countries. Moreover, western dresses, such as, Jeans and skirts are becoming more and more common in many of the Islamic countries. Looking at these examples, we can say that international companies are really playing the role of cultural change

United Kingdom Offshore Oil and Gas Industry Essay

United Kingdom Offshore Oil and Gas Industry - Essay Example Conversely, the United Kingdom’s primary energy sources have come from the offshore oil and gas industry. Indeed, nearly 99% of the oil and gas produced in the United Kingdom is produced from offshore sources ("House of Commons Energy and Climate Change Committee," 2010). This industry has engendered significant competition. Implementing Porter’s diamond model, this research investigates this industry in terms of uncertainty, complexity, and the dynamics of the business environment. Investigating the United Kingdom’s offshore oil and gas industry poses a number of challenges, perhaps most prominently the expansive nature of the industry. In gaining an overarching perspective on competitiveness in United Kingdom oil and gas industry one of the primary determinants is the United Nations Global Competitiveness Report. While this report does not directly examine the dynamics of United Kingdom offshore oil, it considers macro-competitiveness indicators that are closel y coupled with notions of environmental velocity. In this context of understanding, it’s indicated that in recent years the United Kingdom has moved up in rankings of competitiveness, now positioned at 10th globally (The Global Competitiveness Report 2011-2012, 2011). ... A general perusal of media accounts of the UK offshore oil and gas industry demonstrates strong innovation in terms of fracking methods that, although garnering environmental criticism, have been noted to show greater methods of productivity and efficiency (Lundgren 2011). This is also reflected in the industry development of the Industry Technology Facilitator that specifically seeks engineering innovation throughout the industry. The culmination of these statistical and qualitative indicators of competitiveness demonstrates that the United Kingdom’s offshore oil and gas industry relative to the global energy business environment is dynamic and high velocity. While global competitiveness indicators provide strong insight into macro-industry elements, further conceptual models are necessary for investigating micro-industry concerns. One of the most seminal and applicable models for this mode of investigation is Porter’s diamond model. Porter’s model investigates organizational competitiveness in terms of a series of factors of competitive advantage (Porter 2012). One of the most prominent considerations within this conceptual framework is that of governmental policies. The offshore oil and gas industry poses a number of environmental challenges that the United Kingdom government regularly must consider. A recent report issued by the House of Commons Energy and Climate Change Committee investigated many such aspects of environmental regulation. To a large extent it’s understood that the government has placed a high emphasis on moving to decarbonize the UK economy as a means of meeting the demands of climate change. Still, these measures are noted to occur in a

Everyday Use by Alice Walker Essay Example | Topics and Well Written Essays - 750 words

Everyday Use by Alice Walker - Essay Example Mama decides to send Dee to school and when the latter comes back to visit them, she seems to be a changed woman. On the one hand, she respects rural life more, as she covets different rural things. On the other hand, she remains condescending in her attitude toward her family. The plot concerns the summary of life of Mama and her girls and Dee’s return from college life. Walker shows the theme of rural versus urban beliefs and lifestyles, the conflict of interests between modern and traditional cultures, as the traditional insist on functionalism, while the modern insists on objectification of the rural life, and the similarities of Dee to white oppressors. Urban life and rural life clash with each other. Mama loves her rural life and upbringing. The rural setting is her life and she is comfortable inside it. The exposition part of the story is when Mama describes her relationships with her daughters. Her relationship with Dee is tensed, since the latter hates their rural lif e. Mama is more at ease with Maggie, because she is a farm girl herself, but she does not like it that Maggie has no self-confidence at all. It can be also seen from Mama’s voice that she is proud of what she can do as a farmer: â€Å"I can work outside all day, breaking ice to get water for washing; I can eat pork liver cooked over the open fire minutes after it comes steaming from the hog.† She clearly takes pride in what she does. Like Maggie, however, she does not finish school and remain illiterate all her life. Dee wants an urban lifestyle. When she learns to read, she reads to her family, but with such an arrogant manner: â€Å"She used to read to us without pity; forcing words, lies, other folks' habits, whole lives upon us two, sitting trapped and ignorant underneath her voice.† Dee has such as sharp disdain for her own family, because they are poor and ignorant. The story also remarks of the conflict of interests between modern and traditional cultures . Conflict begins, when Dee wanted to take the quilts that Grandma Dee and Big Dee made. Mama refused to give it to her, because she promised these quilts as her gift for Maggie’s forthcoming wedding. Dee insisted on having her way, as usual, and Maggie gave in to Dee, but Mama did something extraordinary. The climax of the story is when mama insister her will upon Dee. She must have never done it before, and as a result, she also shows a precedent to Maggie that she cannot allow anyone to just push her around, especially when she also deserves her own place on earth. Because of this argument, Maggie got her quilts back. The story is written from the viewpoint of Mama. The language and structure reproduce the rural beliefs, practices, and attitudes of Mama. It is a story that describes the simple pleasures and needs of rural people, who are content with who they are and what they are doing with their life. This story also reveals that Dee is parallel to the white oppressors t hat Mama hates. Dee also looks down on her own family and believes that they are not making more of themselves. She sees herself as a superior being, because she is educated and â€Å"learned† about the importance of heritage. Despite her education, she has no â€Å"real† breeding, because she did not learn how to respect her family and their simple dreams and happiness in life. The resolution of the story occurs when Maggie and Mama relax after Dee left: â€Å"

Research paper Essay Example | Topics and Well Written Essays - 1750 words - 9

Research paper - Essay Example The advent of video and the internet has made the porn business boom and generate billions of dollars in revenue (Boyle 8). The writer chose this particular subject to find out if the criticisms against pornography are valid. In addition, he wanted to discover if there are positive effects of watching pornography. The writer reviewed various scholarly peer-reviewed articles on pornography and its results to understand why the business has grown to such a size despite serious criticisms against it. Another objective was to increase the writers knowledge on the subject of pornography. This would enable him to make a personal, unbiased conclusion on the subject; whether the benefits outweigh the costs and vice versa. The pornography industry churns out over 13000 videos and generates revenue in the range of 10 billion and 14 billion dollars. The Free Speech Coalition is credited for the increased presence of pornography. Adult content has entered the society to such an extent that it has become unavoidable (Mikkola 316-320). It is a fact that pornography is a multi-billion dollar industry, just like weapons businesses and drug trafficking. Despite its huge profitability, most of the actresses are girls and women captured in war, kidnapped, sold by their parents, driven by poverty, violence and incest. They landed into the control of pimps, landlords, advertisers and law enforcers. These actresses are not well paid and the profits go to their "employers." Pornography categories have increased dramatically. Consumers, therefore, have a wide array to choose from and many end up liking a particular category more than the others. The main problem in figuring this point out is that there are very few actresses and producers who come out into the open to discuss how much on average a pornstar is paid (Fraterrigo 1262). It is claimed that pornography denies men the opportunity of being intimate in

Calcium Element Chemistry Research Paper Example | Topics and Well Written Essays - 750 words

Calcium Element Chemistry - Research Paper Example Calcium occurs naturally only in compounds, and this is because it is so reactive. (Environmental Chemistry Website) It is derived from minerals such as limestone and gypsum where it occurs in combination with sodium, magnesium and aluminium There are also vast sedimentary deposits in the fossilized remains of marine life, such as shells. These minerals and sedimentary deposits containing calcium can be found all over the world. Calcium is often found in the compound calcite, which is the principal constitute of the rock limestone. (Enghag, p. 333) Chemists denote calcium with the symbol Ca and the atomic number 20, and it has the atomic weight 40.078. (Helmenstine, p.1) It is classified along with beryllium Be, magnesium Mg, strontium Sr, barium Ba and radium Ra as one of the alkaline earth metals. (Enghag, p. 323) The properties of calcium are that it has an atomic radius of 2.00A, and ionic radius of 1.14A, a melting point of 842?C and a boiling point of 1484? and it has a flame c olor of orange-red. Section 2. 10 compounds formed by Calcium. Calcium hydroxide (slaked lime) is made by heating limestone to a temperature of above 825?C and then adding water to it. (Wikipedia). Calcium sulphate (CaSO4 ·2H2O) is a powdery white material which is safe to handle. Calcium carbonate CaCO3 comprises more than 4% of the earth’s crust and comes in three main natural forms: chalk, limestone and marble. These are identical in chemical terms the have different purity, thicknes and homogeneity. (IMA-NA website, 2011) Calcium nitrate Ca(NO3)2 also called Norwegian saltpetre is obtained by â€Å"dissoving limestone in nitric acid or through the absorption of nitrous gases by milk of lime.† (Pubchem, 2011) Calcium chloride (CaCl2) can be produced from seawater, but this is inefficient and produces impure compounds. A better way of obtaining this compound is by combining high purity limestone and salt brine. (Morris chemicals Inc Website) Calcium carbide   (Ca C2) is a colorless compound produced at an extremely high temperature in a furnace from a mixture of lime and coke. (Wikipedia) Calcium hypochlorite  (Ca(OCl)2) is a yellow white solid which emits a strong smell from the chlorine part of its constitution. Calcium permanganate  (Ca(MnO4)2). This compound consists of calcium plus two permanganate ions. Calcium stearate  (Ca(C18H35O2)2) is a non-toxic compound of calcium with various solid organic acids such as stearic. Stearic acid is a naturally occurring fatty acid such as that found in animal fats and palm oil. Calcium arsenate  (Ca3(AsO4)2) is a â€Å"white flocculent powder which is practically insoluble in water.† Pohanish, p. 522. It is toxic to humans due to the arsenic component in it. Section 3. 4 Uses in everyday life. Calcium is used in making cheese, and it adds a valuable dietary contribution to many foods, or as a vitamin supplement combined with less reactive materials in tablet form. Another use of calc ium is in the steel industry, where it is as a deoxidizer used to help purify other metals in the heating process. A third use of calcium is in the production of cement. Calcium is used as an ingredient in many fertilizers and bleaching agents, including in textile and paper production. It is hardly ever handled in its pure form, but in its compounds (see sections 2 and 4). Section 4. 5 compounds and their everyday use. Calcium nitrate Ca(NO3)2 is a compound made with nitrogen which is used to fertilize plants. It was first applied in

Improving Business to Business Marketing in TCL Business Research Paper

Improving Business to Business Marketing in TCL Business - Research Paper Example Over the past two years, most small and medium businesses have been badly impacted by the recent economic downturn with TCL not having been spared from the impact. During this period most businesses are cutting costs in order to remain competitive in the business, this grossly affects TCL’s business as its revenue stream is mostly reliant on the marketing budgets that companies set. Over the past year, with reduced business, TCL recorded a drop in revenue by 25%, and the business is increasingly finding it hard to get new business and establish new clients. It is imperative that TCL make a change to its current business to business marketing. In view of this, this business report analyses and addresses various aspects of a business to business marketing that TCL needs to address in order to be able to efficiently meet its objectives. In doing so, the report will focus on how TCL can restructure its marketing mix, how the business networks and relationships impact TCL’s business, how it can rearrange its sales team for effective impact at low cost. With the recession, most of TCL customers are cutting back on their marketing spending. As can be noted from TCL’s product portfolio, TCL gives precedence to offline business marketing using tools such as radio and television for their clients. The very nature of such advertising means being expensive implies that TCL is losing a lot of money in this area. Since TCL also offers other marketing services such as online marketing, it is important for the company to explore its product portfolio and see how it can restructure it well enough for the business that is focused on cost-cutting. Trends in the recession show that more companies which are cutting costs are tending towards online marketing not only because it is cheaper, but because of the reasoning that most end consumers being thrifty during these periods also tend to go online in search of better and cheaper deals (Chlebisova, et al, 2011:1 234-1236). Indeed Court (2009:71) note that key advertising tools that most companies use for advertising and marketing during the recession are the use of the internet, mobile devices and the social networking which are far cheaper and much more effective in a recession-stricken economy. Most companies prefer to use a combination of these with traditional media (Bulearca, & Bulearca, 2010).

X-ray transient Essay Example for Free

X-ray transient Essay The good news is that there are more binaries which reveal the possibility of a black hole, that which is much stronger than in Cygnus X-1 (Lochner, 2006, p. 2). In the year 1975, an X-ray transient known as A0620-00 was discovered. In the mid-80s, it was found that the mass of this object was more than 3. 5 solar masses. This fact alone eradicates the possibility of a neuron star, since neuron stars usually possess solar masses of 1. 5. In fact, the discovery of A0620-00 may have put into question the feasibility of other theories. Nonetheless, the best finding regarding black holes is V404 Cygni. This star was found to have an estimated 10 solar masses. Several journals have also written about the existence of black holes. In the 1995 edition of Annual Reviews of Astronomy and Astrophysics,there was a review conducted by Kormendy and Richstone, which implied the eight galaxies were thought to have â€Å"massive dark objects in their centers (Bunn, 1995, p. 1). † These cores were found to have masses which range from 1 million to several billion times that of the sun. Their massiveness was determined by noting how â€Å"the speed with which stars and gas orbit around the center of the galaxy: the faster the orbital speeds, the stronger the gravitational force required to hold the stars and gas in their orbits (Bunn, 1995, p. 1). † In fact, this is how astronomy usually measures masses. There are two reasons why these massive galactic centers were deemed as black holes. To begin with, the centers are â€Å"too dense and dark (Bunn, 1995, p. 1)† to even be considered as a group of stars, or just merely stars. â€Å"Second, the only promising theory to explain the enigmatic objects known as quasars and active galaxies postulates that such galaxies have supermassive black holes at their cores (Bunn, 1995, p. 1). † Even though these reasons point out that the galactic centers are really black holes, there is no sufficient evidence to prove it. Nonetheless, there is a continuous discovery for proofs that systems do include black holes. According to Bunn (1995), â€Å"a nearby active galaxy was found to have a water maser system (a very powerful source of microwave radiation) near its nucleus. Using the technique of very-long-baseline interferometry, a group of researchers was able to map the velocity distribution of the gas with very fine resolution (p. 1). † They also determined that the velocity was â€Å"less than half a light-year of the center of the galaxy (Bunn, 1995, p. 1). † It is from this fact that they deemed the object as a black hole, simply because only a black hole can have that much mass concentrated in such a small volume (Bunn, 1995, p. 1). All these results are included in January 12, 1995 issue of Nature, vol. 373. , as was reported by Miyoshi et al (Bunn, 1995, p.1). Is there a possibility that the Sun can be a black hole? No. According to Bunn (1995), â€Å"only stars that weigh considerably more than the Sun end their lives as black holes (p. 1). † For about five billion years, the Sun will remain in its present state. After that, the Sun will undergo a phase wherein it will be a red giant star. The Sun will then end its life as a white dwarf star. If there are black holes, are there white ones? According to Bunn (1995), â€Å"the equations of general relativity have an interesting mathematical property: they are symmetric in time. That means that you can take any solution to the equations and imagine that time flows backwards rather than forwards, and youll get another valid solution to the equations. If you apply this rule to the solution that describes black holes, you get an object known as a white hole (p. 1). † If a black hole then pulls objects in, a white hole would then push things out. The former sucks in, the latter spits out. However, there is no proof that white holes exist, and there are no studies to point out if their existence is a possibility. There has also been speculations about the existence of what is called worm holes. What is a worm hole? It is â€Å"a theoretical opening in space-time that one could use to travel to far away places very quickly (Lochner, 2006, p. 2). † It is characterized by â€Å"two copies of the black hole geometry connected by a throat the throat, or passageway, is called an Einstein-Rosen bridge (Lochner, 2006, p. 2). † As is indicated in the definition, it is merely theoretical. There is no scientific basis nor experimental evidence for such existence. However, it is indeed amazing to think that such existence is possible. Do black holes disappear or evaporate? Even astronomers are not sure as to how black holes end their existence. Bunn (1995) notes that â€Å"Back in the 1970s, Stephen Hawking came up with theoretical arguments showing that black holes are not really entirely black: due to quantum-mechanical effects, they emit radiation. The energy that produces the radiation comes from the mass of the black hole. Consequently, the black hole gradually shrinks. It turns out that the rate of radiation increases as the mass decreases, so the black hole continues to radiate more and more intensely and to shrink more and more rapidly until it presumably vanishes entirely (p. 1)† This is a mere theory. There have been no proof or scientific conclusions as to how black holes really diminish. Black holes are just one of the many things included in the vast universe we are a part of. Thanks to science and the technological advancements at present, we can have greater awareness and knowledge of what is within our universe but beyond our reach. References Bunn, T. (1995). Black Hole FAQ List. Retrieved December 13, 2007, from http://cosmology. berkeley. edu/Education/BHfaq. html. Lochner, J. (2007). Black Holes. Retrieved December 13, 2007, from http://imagine. gsfc. nasa. gov/docs/science/know_l2/black_holes. html.

Sudan and the USA: A comparison

Sudan and the USA: A comparison Sudan and the USA All countries in the world are unique in one way or another. When most people think of Sudan â€Å"the place of my birth†, they think of the south/north war and the recent genocide claims in Darfur. What many people do not realize is that not all of the countries in Africa are diverse as Sudan. While it does not compare to the USA, THERE ARE FEW DIFFERENCES AND SIMILARITIES BETWEEN THE TWO COUNTRIES SUDAN AND THE USA from my point of view. In fact, this paper will focus on Sudan and the USA in view of their economy, education, and family. The first difference between Sudan and the USA can be traced through their economy. As an example, the USA is a stable, modern nation with a strong economy. The USA has a capitalist mixed economy, which is fueled by abundant natural resources, a well-developed infrastructure, and high productivity. One the other hand, Sudans economy is not good. The aftereffects of the 21-year civil war and very limited infrastructure, however, present obstacles to stronger growth and a broader distribution of income. Sudans primary resource is agricultural, but oil production and export have taken on greater importance since 2000. Although the country is trying to diversify its cash crops, cotton, and gum Arabic remain its major agricultural exports. Sudans foreign debt is exceeding $21 billion, more than the countrys entire annual gross domestic product. Sudans inadequate and declining infrastructure inhibits economic growth. As you can see, there are stark differences between the economies of Suda n and the USA. Another difference between Sudan and the USA is their education systems. To illustrate, in Sudan, the education system is not that good. There are many people who dont have any possibility of going to school due to limited opportunities or lack of money. Schools are clustered in the vicinity of Khartoum (capital city) and to a lesser extent in other urban areas, although the population is mainly rural. This concentration was found at all levels but was most marked for those in situations beyond the four-year primary schools. The north suffered from shortages of teachers and buildings, but education in the south is even more inadequate. On the other hand, in the USA, American public education is operated by state and local governments. Children are required in most states to attend school from the age of six or seven until they turn eighteen; states allow students to leave school at sixteen or seventeen. Small percentages of children are homeschooled. The United States has many compet itive private and public institutions of higher education, as well as local community colleges with open admission policies. Education is often regarded as the key to opportunity, including financial security. Americans take a practical approach to learning, so what one learns outside the classroom through internships, extracurricular activities is often considered as important as what is learned in the classroom. Therefore, lifelong learning is highly valued, which results in many adult and continuing education programs. Americans have many choices in school. They decide their major field of study, perhaps with or without their parents influence, and students even get to select some of their courses. USA and Sudan also share some similarities. Indeed, both gained independence from Great Britain. Sudan declared its independence on January 1, 1956, whereas, USA declared independence from Britain in 1776. Other similarity is how both countries view family and family life. In Sudan, the extended family provided social services. Traditionally, the family was responsible for the old, the sick, and the mentally ill, although many of these responsibilities had been eroded by urbanization. In many cases, however, the burden of these social services normally falls upon the women. Conversely, in the USA, people value their family and the way they live. The main purpose of the American family is to bring about the happiness of each individual family member. The traditional family values include love and respect for parents, as well as for all members of the family. Regardless of nationality, race and religion, we as people must learn to care for one another, appreciate and respect our differences. As we move on to the next century, we are closer than before. Globalization will continue to be a challenge in the new world, and most influential force in determining the future course of our planet. Reference Central Intelligence Agency The World Factbook. (NOV 28, 2009). CIA The World Factbook Publications. Retrieved Nov 28, 2009 from https://www.cia.gov/library/publications/the-world-factbook/

Rajasthan tourist destination

Rajasthan tourist destination The promotion of Rajasthan as a heritage tourist destination 1. Introduction In order to accomplish the aims and objectives, this piece of work focused on the promotion of Rajasthan as a heritage tourist destination in the world. The vital idea behind the selection of this topic is to discuss the importance of heritage tourism. Tourism plays an important role in the socio-economic development of any country. It is also one of the major sources to earn foreign exchange, and generating employment for urban as well as rural public. This chapter have 6 parts. Background of the study Background to the study: Tourism industry in India is on a great boom at the moment. India has a great potential to be a major tourist destination in the world. It’s the second highest foreign exchange earning industry and government gave travel and tourism industry an export status. Indian tour and travel industry is one of the most profitable industries in the country. During the year 2006, four million tourists visited India and spent US$8.9 billion (Economy watch, 2006). The buoyancy in the Indian tourism industry can be attributed to several factors. Firstly, the tremendous growth in the Indian economy, because of that the disposable income of the middle-class increased to expend on their recreation. Secondly, the IT sector in the country by which India famous as an IT hub in the world. Which attract people globally for business trips. Thirdly, the aggressive advertising campaign â€Å"Incredible India† by the tourism ministry of India also changes the image of India worldwide. Tourism industry also provides employment to millions of people directly and indirectly in the country. Which help the society and solve the big issues of unemployment in the country. Estimates of 20 million people are directly employed by this sector in the country currently. According to the above lines Rajasthan the north-west state of India is very popular among the national and international visitors. The royally palaces and forts, endless golden desert, hardworki ng and colourful people make the state more exciting to visit. Besides all this, Probably India is the only country which offers various categories of tourism. These include history tourism, adventure tourism, medical (Ayurvade and other) tourism, eco tourism, culture tourism, rural tourism, religious/pilgrimage tourism, spiritual tourism and beach tourism etc (I love India, 2007) Justification of the study: Heritage tourism is now big business. In economic and entrepreneurial terms, it is one of the major success stories of recent years. At a time of declining Industrial activity and rising unemployment in any society, heritage tourism has provided an alternative form of enterprise, creating jobs and generating wealth for local economies (Herbert, 1995). Tourism in India has the potential to do wonder in this upcoming industry of profit as well as fun. Rajasthan the largest state, and one of the most eminent tourist destinations, which is famous for its pictureqous natural beauty and wonderful construction. Rajasthan are usual attractions for first time visitors (Mintel, 2008). The outlook for travel industry in India looks extremely bright. â€Å"Conde Nast† rank India 6th amongst the top 10 tourist destination in the annual â€Å"Reader’s Award† in 2004, which was 9th a year before. The magazine ranked Raj Vilas, in Jaipur (Rajasthan) as 3rd in the overseas leisure hotel category for Asia (Business Standard, 2004). The JBIC (Japan Bank of International Cooperation) rank her 5th most attractive investment destination. The report â€Å"Indian Tourism Industry Analysis† provides an insight into the Indian tourism market. According to the report, India is one of the most potential tourism markets in the world. India expected to see 10million international tourist by 2010, which was 5million in 2007. Andhra Pradesh, Utter Pradesh, Tamil Nadu, Karnataka and Rajasthan are the leading tourist destinations in the country (Bharat Book Bureau, 2004) Aims and Objectives: To critically assess the opportunities to promote Rajasthan as a heritage tourist destination Objectives Evaluate the potential of Rajasthan’s heritage to develop as tourist destination. Critically evaluate the present tourism promotion system and the government policies on Rajasthan tourism. The development of recommendations for the promotion of Rajasthan as a heritage tourism destination. State profile: The colourful and exotic state of Rajasthan lies in the north-western part of India. It is the largest state (132,150 sq mi) and also knows as the land of kings, the home of Rajputs (Indianhills). Rajasthan is bordered on the west by Pakistan. In the west of state is the Thar Desert and the upland region of Deccan in the eastern part. The Aravalli hills cross the state from north-east to the south-west. The state was formed in 1948 from several former principalities states of Rajputana. Rajasthan is one of the strongholds of the conservative Hindu (75% of the population) then Muslims, Jains and native people (Encyclopaedia). The largest state with 33 districts and a population of 56.47million (2001 census) with a literacy rate of 61.03%, Jaipur is the state’s capital as well as the cultural, financial and trade capital of the state. Rajasthani, Sindhi and Punjabi are the regional languages of the state. Hindi and English also commonly used by people (Answer.com). Heritage is not only the monument or historic buildings, but everything which relate us to the rich past of that particular culture or tradition is heritage. The folk dance and music, souvenir (cloths and jewels), craft work (handicraft like paintings, iron or wood work) and festivals, fairs food and lifestyle are also the part of the rich cultural heritage of any destination. Rajasthan is a state with entirely different visage, the most scenic state of India. The culturally rich state of Rajasthan is popular for its festivals fairs, luxury trains, folk dances/music, arts/crafts and royal legacy in the form of palaces, forts and gardens. It medieval forts and palaces, the very distinctive nomadic desert lifestyle is unique all over the world. A world of colour, splendour and spectacle awaits visitors to India’s largest and the most romantic state. With its wild desert scenery, ancient sandcastle forts, pastel colour cities, dust speckled light and its swathes of scarlet, and marigold textiles (The Independent Asia), which creates Rajasthan one of the most popular tourist destinations in west India. It can be said as; it is the cultural capital of India. There are various popular destinations in Rajasthan but the main tourists attracting cities are Ajmer, Jaipur, Jodhpur, Jaisalmer and Udaipur. All these cities were the former Princely states, as the result tourist can witness the imperial legacy everywhere in these cities. Here we have the brief panorama of the famous cities and their heritage. 1.5.1 Panorama of the Heritage Cities of Rajasthan: Ajmer Founded in the 7th century by ruler Ajaypal Chauhan. Have a famous fort called â€Å"Ajaimeru† or Invincible hill, lakes gardens and many other visiting places. Ajmer is about 130km south-west from Jaipur is the major religious centre for Muslims. This city is famous for the tomb of Khwaja Moin-ud-din Chisti, a medieval Sufi Saint, where pilgrims gather from over the world (India hills.com). 16km from Ajmer, Pushkar a very small town named after the holy lake â€Å"Pushkar†. 400 temples and 52 Ghats around the lake make it a very popular religious centre of Hindu community. The one and only lord Brahma temple is here. Otherwise sleepy town turn into a hub in the annual Pushkar festival in October or November every year (Travel 2 Rajasthan.com) Mount Abu, Rajasthan’s only hill station is home to Dilwara Jain temples known’s for their amazing marble carving. The oldest of the five temples dates to AD 1031. Nikki Lake, sunset point, Achal Garh fort and Guru Shikar the highest point of Rajasthan are the other famous visiting spot in Mount Abu. Chittaurgarh located 70 miles northeast of the City of Udaipur is the home of Chittaur fort India’s largest fort and the ultimate symbol of Rajputs chivalry and pride. The nine-story Vijay Sthambha or Tower of Victory is the most highlighting feature of the fort (Ref J). http://web.ebscohost.com/ehost/pdf?vid=6hid=5sid=af82485a-215e-4122-a4ff-0942348b33c5%40sessionmgr11 Located on the foothills of a sandstone hillock, the city of Jodhpur seems like an oasis in the vast desert was founded by Rao Jodha Ji (Rathore clan) in 1459. It named after him only. Jodhpur is the second largest city of Rajasthan, divided into two parts the old city (which is inside the 10km wall) and new city. Jodhpur is a very popular tourist destination. The city landscape is very pleasing and attractive. The city has lots of attractions in the form of forts, palaces, gardens, temples and lakes. The city is known as â€Å"Sun City† because of its bright and sunny weather throughout the year (Jodhpur India), and also the building were painted in light blue hue. Located at the edge of the endless golden Thar Desert, Jodhpur is a fascinating medieval city known for its amazing architectural splendour, lively culture, brilliant craftsmen, gourmet cuisines and lots of shopping. The city has various attractions in the form of Maharangarh fort, Umaid Bhawan Palace, Mandore gard en, Mahamandir temples and Jaswant Thada the royal cenotaphs. This attracts the domestic and international visitors equally (Palace on wheels). The ‘City of Lakes’ (often referred to as the ‘Venice of the East’) Udaipur is the home to lakes Pichola and Fateh sagar, both are amazingly beautiful for cruise and sunset. The city is also famous for City places and Lake palace (hotel), Sahelion Ki Bari or â€Å"Garden of the Maids of honour†, museum and temples are the other visitors attractions. Marwar festival fall in the spring is also very famous in national and international visitors. The Golden city of Jaisalmer is famous for its fort, havelies, national park and Sam (sand dunes). Nothing else in India is remotely similar to Jaisalmar, with its fort that straight out of an Arabian Night fable. The capital city and the natural gateway to the exotic state Rajasthan, Jaipur popularly known as ‘Pink City’ in the world is the main visitors delight. Founded in 17th century and named after is founder Maharaja Sawai Jai Singh. Jaipur is the cultural, trade and financial capital of Rajasthan. With Delhi and Agra, jaipur is the third important vertex of the ‘Golden Triangle’. Stunning backdrop of ancient forts: Nahargarh, Amer, Jaigarh and Moti Doongari fort. Hawa Mahal, City Palace, and Jal Mahal are some well-known landmark palaces in the city with famous Albert hall museum. Significance of tourism to the Indian economy: 2. Literature Review Literature pays a major role in any research or case study. Virtually no research can be done without the benefit of references, whatever the scale or nature of the project will be (Brunt, 1998). Fink (1998:3) believes that literature review is a â€Å"systematic method for identifying, evaluating and interpreting the work produced by researchers, scholars and practitioners† Yin (2003) also suggest that evidences for good literature may also come from six sources suck as documents, archival records, interviews, direct observation, participant-observation and physical artefacts. Yin (2003) further suggested that literature review provided all sort of information like data, statistic, graphs and scholar view about the topic. A useful overview of the six major sources considers their comparative strength and weaknesses. You should immediately note that no signal source is highly complementary, and a good case study will therefore desire to use as many sources as possible. A good literature review is not just a description of previous work; it also appraises, compares and contrasts it with other relevant work, and with the authors own work (Brown, 2006). Literature review is the section which will provide reference, if followed up, will widen your knowledge and stimulate independent thought (Altinay el at, 2008:25). Hart (1998) explained the importance of literature review by suggesting that â€Å"without it you will not acquire an understanding of your topic, of what has already been done on it, how it has been researched, and what they key issues are† (Hart, 1998:1). At this point of report the critical review of the available literature is important in order to achieve above mention aims and objectives. In order to get main aim which to promote Rajasthan as a heritage tourist destination, number of academic Books related on heritage tourism and development will help to critically evaluate the prosperous cultural heritage of Rajasthan, which is the first objective of this report. Through this literature the value and significance of the heritage can identified, and it will also help to check the scale of the heritage in Rajasthan. As the new trend of getting information by electronic media like: Television, internet will be a great help, particularly the official tourism websites of Rajasthan or India tourism will provide the latest information on this sector. And also provide information about the recent tourism development promotion, policies and issues. Internet is the best ever, faster and the more efficient information provider these days, and also the information on the sites are more authentic and quick. Daily news papers contain articles, interviews and editorial will give the current updates about tourism industry and its achievement. Editorial column will provide critical analysis of government’s tourism policies and tourism forecast. Leading national and local dailies (Rajasthan Patrika and Danik Bashkar and The Times of India) will show case current events and news on Rajasthan tourism. The official statistics compiled by the government department and public sector agencies provide a valuable source of information (Burnt, 1998). This can provide by the official website, news dailies and journals based on Rajasthan. 2.1 What is Heritage and Heritage Tourism? In 1983 National Heritage Conference defined heritage as: ‘that which a past generation has preserved and handed on to the present and which a significant group of population wishes to hand on to the future’ (Hewison, 1989). Hardy (1988) said most researchers accept that heritage is linked to the past that it represents some sort of inheritance to be passed down to current and future generations, both in terms of cultural traditions and physical artefacts (Dallen et al. 2003:2). These definitions indicate culture choice; its focus on preservation and the fact that some people will adopt a conservationist view of heritage. (Herbert, 1997:8). Heritage is like a gift which is passed by one generation to another in the form of culture, nature, customs which is different and unique from others. Prentice (1993) said heritage can be classified as tangible immovable resources (buildings, natural areas) and tangible movable resources (objects in museums, documents in archives); or intangibles such as values, customers, ceremonies, lifestyles, and including experiences such as festivals, arts and cultural events. Heritage can also classified according to type of attraction (Dallen et al. 2003:3). Oxford English dictionary define heritage (1983) as which has been or may be inherited. That’s mean anything which pass from previous (old) generation to another (new) in the form of physical, cultural, natural and financial or other can be heritage. Tourism is not just an aggregate of merely commercial activities; it is also an ideological framing of history, nature and tradition; a framing that has the power to reshape culture and nature to its own needs said by MacCannell in 1992, (Herbert, 1997:1) The origins of tourism are ancient. Urry (1990) suggested that tourism was known in Imperial Rome with the use of seaside ‘resort’; certainly in medieval times pilgrimages to the Holy Land involved pleasure and sightseeing as well as religious duty. As a concept and a reality, the Grand Tour was established by the late seventeenth century as a component of polite society’s social round (Herbert, 1997:6). Heritage is not just the historic monument or cenotaphs buildings, but all which relate people with the rich past of that particular culture or tradition is heritage. These above lines explain that tourism is nothing recent, by which we can say that it’s a very new concept in the society. Tourism is very old and was present in the different form like seaside or pilgrims. But in 21st century it become more immense and fascination by the media. And tourism is different from leisure because in tourism people go out from there home overnight and stay there and enjoy the place by any reason. It can be religious, medical or just leisure. To show case the historic monuments to handicrafts or artefacts, and allow for community to view and be taught about there great past is heritage tourism. 2.2 Modelling of heritage and heritage tourism This debate reveals that heritage and heritage tourism is complex. To simplify and to make it more clearly the following model is proposed; model of heritage and heritage tourism. Figure 1 This model is approach the behavioural perspective within behavioural geography. It suggests that heritage exists within the two types of environment; ‘phenomenal (unique) and ‘behavioural’ (human behaviour). The previous is an expansion of the normal concept of environment that include natural phenomena and cultural and built environment that have been either altered or created by human activity on the other hand, the behavioural environment is where the social and cultural facts existing within the phenomenal environment are passed through a filter of human values (Dallen et al. 2003:7) According to Kirk (1963), these environments forms on the basis on which decision are made which may, or may not, be acted upon to be translated into action within the phenomenal environment. Heritage tourism experience is in the core of this model, and the key outcome is good experience out of every trips. As the expanded inner section of the model illustrate, the heritage tourism experience is formed within what is labelled here as the â€Å"experimental heritage environment†. The core heritage tourism experience is influence and shaped by mixed elements like supply and demand (of the destination), politics (government policies), authenticity, conservation (of heritage) with in any destination region. How all those element influence each other and by their role they play in heritage tourism experience. The model of heritage tourism clearly gives answer, that heritage and the heritage tourism is very complex and they overlap each other in different environments. And they both (phenomenal and behavioural) affect the destination with other components in the core; economic filter and cultural/societal filter. It is important now to return to the question of a heritage spectrum (range) as advocated earlier by Richards (1996). This concept is very important as it helps to clarify the existence of many types of heritage experiences and heritage landscapes. It purely means that when we talk about tourism experience it has all types of tourism with its landscapes types and heritage attractions. The heritage spectrum model suggest that the heritage landscapes pass through a multiplicity of setting ranging from the natural and immaculate to then built urban and artificial heritage landscapes. The model also shows that heritage tourism has common characteristics of ecotourism (nature based) on the left side and urban tourism (theme perks) and cultural tourism (viewing cultural heritage, architecture) in the right side and middle respectively. The following model also demonstrates that the tourism types (eco-tourism, cultural-tourism and urban-tourism) should not be viewed as mutually exclusive as overlaps most certainly exist. Because of this reality the model refers to heritage tourism as an overlapping concept. Types of tourism in heritage tourism overlap each other but also give types of landscapes and type of heritage attractions separately. In which ecotourism give natural and rural types of landscape if visiting national parks in the type of heritage attraction. 2.3 Value and significance of heritage The focus of value shifts to the significance people place on heritage. Hall and McArthur (1993) identified four interrelated areas of significance in heritage: economic, social, political and scientific significance. Economic significance: Heritage is not cheap! Restoring a property maintaining it, installing necessary facilities (i.e. toilets and drinking water) and establishing and running an interpretive programme can easily cost twice as much (Dallen, 2003:143). Zeppel and Hall (1992) believe heritage is preserved because of the value it offers in terms of expenditures, of visitors to site (Dallen, 2003:13). Tourism is big business and really in demand. People have started paying these days for outdoor fun, and if the destinations have potential they will not think twice to visit there. Rajasthan heritage have the potential to attract the tourist all over and generate foreign exchange. Social significance: this refers to the private and collective identity that people and society have with ‘their’ heritage. That’s what local person and community think about their heritage, and how they value to it. The people of Rajasthan feel pride on is rich and colourful cultural heritage. A social ethics will often be the driving force to consider preservation in the first instance (Dallen, 2003:13). Political significance: As Hall and McArthur note, heritage by definition is political, in terms of reinforcing what is conserved, how heritage is told, and placing the wishes of private owners of heritage into conflict with government or public interests. In the words of Johnson (1999:187), ‘heritage tourism is not just a set of commercial transactions, but the ideological framing of history and identity’. Politics is in its very essence about power, and heritage by its very nature is apolitical phenomenon, since history is always told from the perspective of winners of wars and people in positions of power (Hall 1994, 97, 2000), (Dallen, 2003:257). The history of Rajasthan is all about war and warriors. Politic is all over the place in Rajasthan. Even though in literature, arts and crafts there are a pinch of politic. Scientific significance: many national parks and protected forest areas may contain genetic material and ecosystems (flora and fauna) that will be useful to medicine and research work. They also provide habitats for rare and endangered species. There is also an educative part to heritage-providing visitors with information about the living history, culture, and people of areas (Dallen, 2003:13). Not only the national parks, protected forest and wildlife’s had their scientific significance in the heritage of Rajasthan, but the agrological site as well. The site of Indus valley civilisation in Indian sub-continent is very important for the study of river valley human history. The Harappa civilisation considers one of the oldest civilisations on earth. 2.4 Scales of Heritage Heritage is not homogeneous (uniform); it exists in different level and scales, namely world, national, local and personal (Graham et al. 2000; Swarbrooke 1994; Timothy 1997). Given model illustrates these scales of heritage tourism experience, suggesting that they are all linked by the notion of ‘shared heritage’ (Dallen, 2003:14). Heritage is very heterogeneous (varied); it can be different in one destination. And if the destination is in India the probability is much because India is a very diverse country with the birth place of many cultures and civilisation. Rajasthan which is the largest and the most colourful state is also not an exception in is cultural heritage. World: Timothy (1997) noted that world scale heritage attraction draw large masses of tourists from many countries. How ever, for most foreign tourist, these sites themselves are likely to be only a small part of more extensive itinerary. For example visiting a historic agrological site of Harappa visitor can witness the life and culture of that era. Visiting an international heritage attraction is a way of appreciating universal civilisation and achieving some degree of human unity (Moulin 1991). The idea to conserve our heritage came first in the early 1970s by UN’s environment programme and UNESCO’s Man Biosphere Programme. National: ‘Through time, certain heritage features came to symbolise a society’s shared recollection (Lowenthal 1975:12). Foe example the Holy town of Pushkar is a symbol (pilgrim) of Hindu community and Ajmer is for Muslims in Rajasthan. On this level, historical monuments often represent durable national ideals, and national pride can be an important stimulus of preserving the built environment in western societies (Lowenthal 1975; Timothy 1997) these type of historic site can be pride of any society like Taj Mahal is a pride for each and every Indian. Local: Lowenthal (1979:554) noted that the local level, communities need familiar land marks so that they can remain in touch with their own collective pasts in a rapidly changing world. There are many sites which are not very popular but they still have their local importance like, The nine-story Vijay Sthambha or Tower of Victory is the most highlighting feature of Chitturghar fort is the memorial of their local hero’s, women and children who sacrifice their lives for the motherland. For visitors it just a memorial tower but the significance for the local were very different, it very important for them. ‘Memorials erected in memory of a community‘s earliest pioneer efforts, or a local historical museum can provide an important experience for local to which outsiders may not be able to relate’ (Timothy 1997:752). Personal: Lowenthal (1979) asserted that modern-day destination of historic relics has deepened people’s sense of nostalgia for the past. A search for root and historical identity and an increased appreciation for one culture and family legacy are evidence of this phenomenon. Timothy said (1997) of the four type of scale of heritage here personal heritage has received the least attention in the literature and hence is least understood. Personal scale of heritage is very private. For example family reunions travel to historic or religious place, cultural and vocational interest is another form of personal scale of heritage. The attachments with family houses or souvenirs are perfect example of personal scale of heritage. 2.5 What is Marketing and Destination Marketing ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably’ define by the Chartered Institute of Marketing, CIM UK. And the other hand the American Marketing Association ‘Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives’ (Seaton et al.1999:6). As per Adcock remark ‘The right product, in the right place, at the right time, at the right price’. The most influential and dominant word of 21th century is marketing or if said like this, that everything is saleable if the packaging is good i.e. the right product marketed at the right place at the right time (season) with a right price (in compression to competitors) is marketing by Adcock. It means that marketing is not only selling or advertising, but also to promote the brand value and quality to the customers. And also build a connection between the producer and customers. The aim of marketing for an organisation is to achieve profit or other objective. Marketing is not only important for the manufacturing or production industries, but equally necessary for the promotion of hospitality and tourism industry to achieve desire goal. A social and managerial process by which individual and groups obtain what they need and what through creating and exchanging products a nd value with others is called marketing (Kilter, P 2003). Destination marketing: Seaton (1999:351) said that the destination marketing is the spirit land of tourism marketing. The destination has the internal connection to all the other industries (stakeholders) in the tourism sector like transport, hotels and attractions. Destination management is not just managing the physical product (i.e. the venue, hotels, transport system, visitor attractions) but also very much to do with building companies reputation and teamwork across the destination, its also has an important component to play in creating understanding and recognition across the community for the economic importance of the conference, trade and events sector (Davidson et al. 2006:35). Marketing is the process of planning and execute and the promotion of the product of achieve the desire goal and objective in terms of profit and brand success. Like the same theory functioning behind the destination management or tourism marketing management. Destination marketing management show case the destination as product and highlights to get profit out of it heritage and culture. Benefits of destination management Marketing Mix: ‘Kotler (1984:68) define it as ‘The mixture of controllable marketing variables that the firm uses to pursue the sought level of sale in the target market’. The marketing mix is the most primary concepts of marketing (Seaton, 1999; Holloway, 1992; Middleton, 2001), it show how important all the four variable (4Ps) that comprise the marketing mix for any business prospect or destination. Marketing mix is the most controllable element of any marketing plan (Davidson et al. 2006:84). These marketing mixes are categories in 4Ps- product, price, place and promotion (Hollway et al., 1992:28). But Booms and Bitner (1982) added three more ‘service Ps’ to service (hospitality and tourism industry) marketing namely, People, Process and Physical Evidence. So altogether there are 7Ps for the hospitality and tourism industry. What are they and how they help the marketing managers to get their targets, are examine below: Product: Median (1984) suggested that in tourism, Attraction of the destination, facilities and accessbility are three main compnents of product marketinh mix. Meidan, A. (1984) The Marketing of Tourism, The Service Industries Journal, Vol. 4, No.3, pp: 166 – 186 Example-The Yahoo Finance, (2009) Information about the KFC outlets [online] [24th April 2009] The Linked In, (2009) what is YUM Brands [online] [24th April 2009] http://www.rajasthantourism.gov.in/Rajasthan/Naturopathy.aspx Rajasthan Tours,http://www.tour2rajasthan.com/rajasthan-tourism.html abt raj cul, stste, history http://www.iloveindia.com/economy-of-india/tourism-industry.html visit 4th July 2009 http://www.economywatch.com/business-and-economy/tourism-industry.html visit 4 July 2009 http://www.bharatbook.com/Market-Research-Reports/Indian-Tourism-Industry-An

A View From the Bridge Essay -- essays research papers

Eddie Carbone is an American-Sicilian man working in Brooklyn. He works as a longshoreman: carrying crates and goods from the ships. He is quite a large man. His job requires him to be strong and a good worker. In other words he is very masculine. He is an ordinary man. He lives with his wife and niece, whom he treats like a daughter, and like all good men should do, he works every day to provide them with enough money to survive on. Eddie is a man’s man. He lives within a close-knit community of Sicilians and is a well respected member of society. Eddie sees himself as a prime example of how a man should act and look. The ending of a view from the bridge is fairly predictable from the beginning as it is hinted at by the narrator Alfieri throughout the first scene until the climax at the end of scene one where it becomes evident to us that a fall is about to occur. Many factors contribute to the tragic downfall of Eddie Carbone. However it is his limited understanding of what it means to be a man that is the most prominent. Eddie’s perception of what it means to be a man is also connected with his views of women. Eddie’s forbidden love for Catherine is also one of the main driving forces behind the tragedy. The downfall of Eddie Carbone may have eventually occurred even without Marco and Rodolpho coming over from Italy as his love for Catherine was unnatural. Marcos strong belief in the Sicilian codes of conduct cause him to fight Eddie. Eddie’s limited understanding of what it means to be a man becomes damaged and challenged during the play, he responds terribly to these and d oesn’t approve when other men do not act as he believes men should. In Alfieri’s opening speech he makes it clear that something bad is about to occur. He says ‘Sat there as powerless as I, and watched it run its bloody course. This one’s name was Eddie Carbone†¦Ã¢â‚¬â„¢ This makes it clear that Eddie too is to follow the fate that something bad, but unstoppable is going to happen. Alfieri, like a narrator in a Greek tragedy, characterizes the chorus in the play and he tells the story and suggests eddies downfall throughout the play. ‘There was a future; there was a trouble that would not go away’. Here Alfieri is explaining that even if Rodolpho and Marco hadn’t arrived, Eddie’s love for Catherine would’ve bought a downfall. Especially seeing as his relationship with Beatrice was becomin... ...ting his name. He says to Marco ‘Now gimme my name!’ Eddie believes that Marco has taken his name. Eddie shouts out to the crowd ‘Maybe he came to apologise to me’. Eddie tries to make the crowd think that it is Marco, who has done wrong by taking Eddie’s name, Marco has damaged Eddie’s pride and Eddie believes he should pay for this. The biggest factor that drives the tragedy is definitely Eddie’s narrowed view of what it means to be a mean. The cousins coming to America only acted as a catalyst for what was bound to happen between the Carbone family as Eddie’s inappropriate love for Catherine would’ve driven them apart eventually. Rodolpho is like a threat to Eddie as he might take Catherine away from him. Eddie not only has stereotypical views on men but on women too. He believes they should look after the house, stay at home and care for their husbands. He sees men as stronger and more authoritative than women. He therefore believes strongly in men having a reputation. This is what finally causes Eddie and Marco to fight, as Eddie wants his name and reputation back. This is how Eddie’s understanding of what it means to be a man leads to his downfall and so drives the tragedy.

The McMahon-Hussein Correspondence :: essays research papers

The McMahon-Hussein Correspondence Israel, slightly larger than Massachusetts, lies at the eastern end of the Mediterranean Sea. It is bordered by Egypt on the west, Syria and Jordan on the east, and Lebanon on the north. Its maritime plain is extremely fertile, but only 17% of the land is arable (Figure 1). The southern Negev region, which comprises almost half the total area, is largely a desert. The Jordan River flows from the north through Lake Hule and Lake Kinneret, finally entering the Dead Sea, 1,349 ft below sea level, the world's lowest land elevation.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In a time of war, it is far too easy to get caught up in the violence, and forget that the true goal is peace. Hate, death, and pain make it difficult for the belligerent nations to think rationally and come up with a plan to end the violence. This is why a third party is necessary. A third party sees the situation from an outsider’s viewpoint. Therefore, they are able to offer better advice and solutions. This situation is applicable to the current Middle East Crisis. Palestine and Israel cannot come to a peaceful solution without the help of the international community. In order to help the feuding parties, the United States needs to be neutral, fair, and unbiased. The current leaders need to avoid the mistakes made by the historical leaders and nations that led to the escalation of the conflict, like McMahon-Hussein Correspondence did.   Ã‚  Ã‚  Ã‚  Ã‚   The McMahon-Hussein correspondence is essentially â€Å"a series of letters exchanged, in 1915, between Feisal Hussein, who was Sherif of Mecca at the time, and the British High Commissioner in Egypt, Sir Henry McMahon (Khalidi 1980, 92).† The British were willing to negotiate with the Arabs because they needed military support during the First World War, and the Arabs could provide this support. In this correspondence, the British representative promised to Hussein that if the Arabs revolt against the Turks, the British government would grant them independence.   Ã‚  Ã‚  Ã‚  Ã‚  The main controversy in McMahon-Hussein correspondence and the question of Palestine at large lies in the certain areas, that McMahon claimed "cannot be said to be purely Arab" and should therefore "be excluded from the proposed limits and boundaries, of the Arab state (Khalidi 1980,117).† There is also an opinion that the correspondence at issue has no legal grounds, since it was never concluded in mutual agreement. The Arab community took the British promise seriously, and the events that took place only a couple of years after the series of letters were passed certainly infuriated the Arab population. The McMahon-Hussein Correspondence :: essays research papers The McMahon-Hussein Correspondence Israel, slightly larger than Massachusetts, lies at the eastern end of the Mediterranean Sea. It is bordered by Egypt on the west, Syria and Jordan on the east, and Lebanon on the north. Its maritime plain is extremely fertile, but only 17% of the land is arable (Figure 1). The southern Negev region, which comprises almost half the total area, is largely a desert. The Jordan River flows from the north through Lake Hule and Lake Kinneret, finally entering the Dead Sea, 1,349 ft below sea level, the world's lowest land elevation.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In a time of war, it is far too easy to get caught up in the violence, and forget that the true goal is peace. Hate, death, and pain make it difficult for the belligerent nations to think rationally and come up with a plan to end the violence. This is why a third party is necessary. A third party sees the situation from an outsider’s viewpoint. Therefore, they are able to offer better advice and solutions. This situation is applicable to the current Middle East Crisis. Palestine and Israel cannot come to a peaceful solution without the help of the international community. In order to help the feuding parties, the United States needs to be neutral, fair, and unbiased. The current leaders need to avoid the mistakes made by the historical leaders and nations that led to the escalation of the conflict, like McMahon-Hussein Correspondence did.   Ã‚  Ã‚  Ã‚  Ã‚   The McMahon-Hussein correspondence is essentially â€Å"a series of letters exchanged, in 1915, between Feisal Hussein, who was Sherif of Mecca at the time, and the British High Commissioner in Egypt, Sir Henry McMahon (Khalidi 1980, 92).† The British were willing to negotiate with the Arabs because they needed military support during the First World War, and the Arabs could provide this support. In this correspondence, the British representative promised to Hussein that if the Arabs revolt against the Turks, the British government would grant them independence.   Ã‚  Ã‚  Ã‚  Ã‚  The main controversy in McMahon-Hussein correspondence and the question of Palestine at large lies in the certain areas, that McMahon claimed "cannot be said to be purely Arab" and should therefore "be excluded from the proposed limits and boundaries, of the Arab state (Khalidi 1980,117).† There is also an opinion that the correspondence at issue has no legal grounds, since it was never concluded in mutual agreement. The Arab community took the British promise seriously, and the events that took place only a couple of years after the series of letters were passed certainly infuriated the Arab population.

Role of Youths in Nation Building

â€Å"Youth is that spark which needs no ignition†. Youth is that clay which can be molded in either shape one wants. This is the sole reason for both exploitation and utilization of youth in the destruction and construction of any nation respectively. youth is not given a proper chance to prove their potentials in countries like ours, but,  Ã¢â‚¬Å"The young†Ã‚  , according to Pearl S.Buck, (a Nobel Laureate in literature)  Ã¢â‚¬Å"do not know enough to be prudent, and therefore they attempt the impossible, and achieve it, generation after generation†. this single quotation of her is sufficient to motivate the whole nation? Or do we still need motivational quotes like the one above to recall our own potentials to attempt the impossible and achieve the success? It seems highly surprising that,  we, the youth fail to display the same enthusiasm in nation’s building which we often display for getting ahead in traffic?Have we really forgotten our responsibi lity towards our nation or that we are knowingly skipping the tasks to achieve development? It is observed that, the youth who always fight for enjoying their rights, never wish to take up the pains of responsibility. According to me, Indian youth is socially responsible and moreover is working complicatedly to see India attain the developed status.Many educated youth had already realized the necessity of utilizing their skills for the betterment of the society but at the same time, the youth is also misguided to a larger extent by some evil sources making them irresponsible towards the society they live in. It is pathetic but true that, due to many –a-problems that exists in today’s world, youth is highly attracted and/or fancied towards evil sources. As a result, a huge destruction is occurring all over. It is true that, youth is highly amendable, but one must show†¦ [continues]

Competitive Strategy Essay

â€Å"Successful and unsuccessful strategies shape a company’s destiny† – R.A. Burgelman, Strategy is Destiny†¦ Competitive Strategy is the high-level strategy used by the firm to realize its business goals, and in particular, profitability, in the face of competition. We study competitive strategy within the overall context of technology firms, which operate within a so-called industry, e.g., the computer industry, the consumer electronic industry, the cellular phone industry. Each industry, ideally, serves a market, which denotes the buyers or customers of the products and services offered by the industry. The function of strategy, which has a time horizon of years, is, in general, to set the long-term direction or position of the firm, for example define the technology, product, or service that the firm intends to develop, and determine the intended market for the product or service. The function of planning, which, in general, has a time horizon of sever al months to years, is to translate long-term strategy into medium-term activities, e.g., the portfolio of projects that the firm should execute the time-phased planning of these projects, and resource allocation. The function of operations, which has the time-horizon of days to months, is, in general, to translate medium-term planning activities into short-term product design, development, and delivery activities such as prototyping, manufacturing, product release, and shipment. No company can follow only one strategy. For example, Johnson & Johnson uses one marketing strategy for its common product such as BAND-AID & Johnson’s baby products; and different marketing strategy for its High Tech healthcare products such as Vicryl Plus, antibacterial surgical sutures or NeuFlex finger joint implants. There are several different types of strategy, including competitive strategy, technology strategy, product market strategy, financial strategy, and supply-chain strategy. For a tec hnology company to be successful all these strategies need to be aligned with each other, and with the business goals of the firm. Competitive strategy, is the highest level of strategy in the firm, and is intimately related to the mission and vision of the firm and also to setting the direction for all the other strategies in the firm. There are several schools of strategy formation: design, planning, positioning (Mintzberg, 1998). We focus on two important schools or frameworks for strategy-creation or â€Å"strategy-making† that are particularly important for high-technologycompanies. The first framework is the so-called â€Å"positioning† approach due to Porter (Porter, 1980), In this approach strategy is viewed as taking a generic position in a competitive market and which views strategy-making as an analytic process performed at the industry-market structural level (Porter, 1980) and the resulting dynamics between functional groups of players (e.g., competitors, suppliers) in the industry. The second framework analyzes strategy-making at the industry-level, company level, and intra-company level using evolutionary organization theory (Burgelman 2002). In this evolutionary organizational theory approach, each company is an organizational ecology within which strategy emerges through two basic mechanisms, external selection and internal selection. When companies start, because they are new and small ¸ the external selection mechanism dominates. As a company grows in size and becomes more established, internal selection plays an important role. Based on e volutionary organization theory, views strategy-making as an evolutionary process performed at three levels: industry-company level, company-level, and intra-company level. When these two frameworks are combined, an integrated approach to competitive strategy emerges: from industry-market level all the way to intra-company level. A unique aspect of creating competitive strategy for a company, and in particular, a high-technology company, is that the time-scales for the evolution of markets, industries, and technologies are, in general, much shorter (â€Å"faster†) compared to other industries. Therefore, the strategy frameworks of the positioning school needs to be augmented with functional maps (Clark and Wheelwright, 1993), which capture the evolution of the market, industry, and technology relevant to the company, and which can therefore be used to create strategy. The objectives of this chapter are as follows: 1. Describe the positioning framework for the creation of competitive strategy. 2. Provide an integrated competitive strategy process which is useful in developing competitive strategy in a technology company. 3. Demonstrate the application of the process of competitive strategy The objective of technology strategy (Clark and Wheelwright, 1993) is to guide the technology company in developing, acquiring, and applying technology for competitive advantage. An important part of technologystrategy is the definition of technical capabilities (e.g., advanced device design, rapid prototyping, automated assembly) that provide competitive advantage. The objective of product/market strategy is to clearly establish the following: define what differentiates the product from its competitors; identify market segments for the product, the customer needs of these segments, and the corresponding products (i.e., product lines) that will be offered to these segments; etc. An important outcome of produc t/market strategy is to define the product roadmap, including sales volume and price, necessary to realize the business goals. However, in the rapidly evolving industry and market landscape of high-technology, competitive strategy, in turn, depends on three levels of â€Å"strategy-making† as follows (Burgelman, 2002): 1. Industry-company level. At this level the firm must determine its strategic position, its core competencies, and its strategic action. 2. Company level: At this level strategy-making involves induced strategy and autonomous strategy. 3. Intra-company level: At this the internal level autonomous strategy is created. In successful companies, it is the tight coupling of strategy these three levels of strategy-making with the highest-level (i.e., industry-market level) competitive strategy that, results in successful strategic action where what the company actually does, e.g., the product lines it develops and markets, results in the realization of its business goals. It is also useful to mention two other strategies that are closely related to competitive strategy. Financial strategy in cludes issues such as capital budgeting and portfolio management, i.e., deciding on which technology and product development projects to fund in order to maximize the cumulative expected profit. Another important and related strategy is supply chain strategy (Chopra), which specifies the service, distribution, and operations functions, performed either in-house or outsourced, that the company should do well in order to successfully realize its intended competitive strategy. The â€Å"Positioning† Framework We first present a historical overview of the positioning or analytic school of strategy. Then, we develop the five forces framework (Porter, 1980) and the approach to creation of competitive strategy that is closely related to the five forces framework. We will use the personal computer industry to illustrate the approach. The positioning school of strategy which emerges from the competitive school is based on the following assumptions (Mintzberg, 1998): the marketplace is competitive strategy is a generic position in the marketplace; strategy formation is the selection of a generic position based on analysis. The underlying assumption is that industry or market structure drives position which drives the organizational structure of the firm. Matrices like the Boston Consulting Group (BCG) introduced two techniques: the growth-share matrix, and the experience curve. The growth-share matrix for a firm, developed in the early 1970s, is a 2Ãâ€"2 matrix with â€Å"growth† along one dimension, and â€Å"market share† along the other dimension. Each of these variables can take two values, â€Å"high† or â€Å"low† resulting in a 2Ãâ€"2 matrix. Therefore, the product portfolio of a firm can be decomposed into four combinations of growth and market share, each with a well defined meaning: (High growth, high market share) or â€Å"stars†, (high growth, low share) or â€Å"question marks†, (slow growth, high share) or â€Å"cash cows†, and (slow growth, low share) or â€Å"dogs†. The approach to strategy using this matrix would be to have a portfolio balanced mainly between cash cows (the stable business of the firm, e.g., â€Å"MAC† computers in the case of Apple) and stars (e.g., the iPod, in the case of Apple). The experience curve, developed in 1965-66, is based on the idea that accumula ted experience by a firm influences costs and prices. The claim â€Å"for the experience curve was that for each cumulative doubling of experience, total costs would decline roughly 20% to 30% because of economies of scale, organizational learning, and technical innovation† (Ghemawat, 1999). In 1971, the consulting firm McKinsey came up with the GE/McKinsey nine-block matrix called the Industry Attractiveness-Business Strength matrix (Ghemawat, 1999), which plotted business strength [High, Medium, Low] along one axis, and industry attractiveness [High, Medium, Low] along the other axis. The basic idea was to divide the company into â€Å"strategic business units (SBUs)†, and then make the appropriate strategic recommendations for each SBU depending on its â€Å"location† in the matrix. The Five Forces Framework and Competitive Strategy In this framework there are two high-level stages in the creation of competitive strategy, each stage corresponding to a high-level determinant of profitability mentioned in the previous section. The first stage is the assessment of the attractiveness of the industry in which a given company is embedded based on a structural analysis of the industry. In this stage, called the five forces framework, five forces that influence industry attractiveness are identified, as well as the factors (e.g., number of competitors, size of competitors, capital requirements) that determine the intensity of each force and therefore the cumulative intensity of the five forces. The purpose of the five forces framework is to relate the degree (or intensity) of competition in a given industry, as qualitatively measured by the combined strength (or intensity) of five forces, to the attractiveness of the industry, defined as its ability to sustain profitability. Based on the structural analysis, a particula r company may be in a very attractive industry (e.g., pharmaceuticals) or in an unattractive industry (e.g., steel). However, though a firm exists in an unattractive industry, it can still be highly profitable by choosing the proper competitive position within the industry, for example, e.g., a mini-mill such as Nucor in the steel industry in the nineteen-eighties (Ghemawat). The second stage of strategy creation addresses the competitive strategy available to the firm in order to achieve a strong competitive position. Ideally, a firm would want to be in a very attractive industry (e.g., pharmaceuticals) and have a strong competitive position (e.g., large pharmaceutical firms such as Smith Klein or Glaxo) within the industry. The five forces framework for the structural analysis of an industry is as follows. First, we define the following terms used in the structural analysis of the industry: industry, market, competitors, new entrants, substitutes, buyers, and sellers. The term ind ustry denotes (1) the manufacturers (or producers) and (2) the suppliers of a primary product or service, as well as (3) the manufacturers of alternative products and services that could serve as a substitute. For example, the (conventional) personal computer (PC) industry would include PC manufacturers like Dell and Apple, suppliers of semiconductor chips like Intel and Micron, suppliers ofdisc drives like Seagate, suppliers of software such as Microsoft, etc. Substitute products could be pen-based tablet PCs or small hand-held personal digital assistants (PDAs). In the five forces framework described below, manufacturers and producers will designated as (1) competitors in the industry if they already have established products, or (2) new-entrants if they are trying to enter the industry, or (3) substitutes, if they provide alternative (substitute) products. The term market denotes the buyers (or customers) of the product or service. For example, the market for PCs would include enterprises and individual consumers. The analytical process of strategy analysis and creation can be decomposed into the following five steps. 1. Create a map of the industry in which the technology company is em bedded. There are five key sets of players that constitute the business landscape: competitors, new entrants, substitutes, suppliers, and buyers. Identify key players (companies) for each industry. 2. Perform a five forces analysis of the industry structure. The five forces that influence the intensity of competition in a particular industry, and therefore the profitability of the firms within the industry: Force 1: the degree of rivalry (or competition) between the competitors; Force 2: the threat of new entrants (or the inverse of this force, the barrier to entry); Force 3: the threat of substitutes; Force 4: Buyer Power (to demand lower prices); Force 5: Supplier Power (to increase material prices). For each force, determine the key structural determinants which affect the intensity of the force. Porter and Ghemawat provide a detailed set of the determinants for each force, some of which are given in the table below. In the last column of this table we indicate plausible values o f each force for the PC industry in the nineteen nineties. Table 1 |Force |Key Determinants |Strength of the force | |Rivalry between competitors |Concentration (number) and size of |Medium to high | | |competitors | | | |Fixed costs/value added | | | |Brand indentity | | |Barrier to entry |Economies of scale |Medium to high | | |Brand identity | | | |Capital requirements | | |Threat of substitutes |Price/Performance of substitutes |Low to medium | | |Switching costs | | |Buyer Power |Buyer concentration | | | |Buyer size (volume) |Medium to high | | |Switching costs | | |Supplier Power |Supplier concentration |Low to medium | | |Supplier size (volume) | | | |Switching costs | | In theory, one would, qualitatively determine the strength of each force, as indicated in the third column of the above table, and then determine the cumulative or combined intensity of the five forces. The collective intensity or strength of the forces will determine the structural strength of the industry, as characterized by attractiveness, or the profit potential of the industry. The profit potential is measured by the long term return on invested capital (ROIC). If the collective strength of the forces is high, as in the steel industry, then the corresponding profit potential or attractiveness is low, and vice-versa. At one extreme of this analysis is the perfectly competitive free market, where there are numerous firms alloffering very similar products that cannot be differentiated (therefore, the force of rivalry is high), entry is free (therefore, the threat of both new entrants and substitutes is high), and bargaining power of both suppliers and buyers is low. Using the PC industry of the 1990’s as an example, the qualitative values of the forces shown in the last column of the above table would lead one to conclude that the cumulative strength of the five forces was medium to high, and therefore the attractiveness of the industry, i.e., its profitability, was medium to low. The PC industry in the nineteen-nineties would therefore not be attractive to new entrants, and in fact, in the early 2000s, HP’s computer business was unprofitable, and IBM sold its computer business to Lenovo. (It is important to note that HP’s unprofitability in computer business in the early 2000s cannot be attributed solely to industry attractiveness being low, but is also due to issues associated with its acquisition of the computer company Compaq.) 3. Select a competitive positioning strategy The basic premise of Porter and Hall was that for a firm to be successful (in a market) it had to compete based on one of two sources of competitive ad vantage: cost, i.e., by providing low cost products, or differentiation, i.e., by differentiating its products from its competitors with respect to quality and performance. Porter also proposed that a firm needs to select its strategic target: either offering a product to the entire market (â€Å"market-wide†), or offering a product for a particular market segment. Using these two dimensions (source of competitive advantage, and strategic target), Porter proposed the following three generic competitive strategies: 1. Cost Leadership: offering the lowest costs products to the entire market 2. Differentiated: offering highly unique products (as perceived by the customer) to the entire market 3. Focus: offering products which serve the needs of a niche segment of the market Porter’s claim is that for a company to be successful in the industry in which it operates it must choose between one of the three generic strategies: cost leadership, differentiated, and focus. If one uses the personal computer industry in the US during the 1990’s as an example, then the competitive strategies of the major players was as follows: Dell was the low-c ost leader; HP had a differentiated strategy with high-quality products; Apple had a focus strategy, targeting a narrow marketsegment of users who whom the user-experience (look, feel, and graphical user interfaces) were extremely important; and IBM had a mixed strategy. 4. Link competitive strategy to strategic planning (Ghemawat 1999) In order for a company to derive competitive advantage (or position) within its industry, the company needs to maximize, relative to it competitors, the difference between the buyer’s willingness to pay and the costs incurred in delivering the product to the buyer. Therefore, the next step in the competitive analysis is for the company to link competitive strategy to strategic planning by analyzing all the activities involved in differentiation and cost, and, to this end, a value chain (Porter, 1985) is an extremely important tool. According to Porter, â€Å"the value chain disaggregates a firm into its strategically relevant activities in order to understand the behavior of costs and the existing and potential sources of differentiation.† A three step process for using these activities, first to analyze costs, then to analyze buyer’s willingness to pay, and finally to explore different strategic planning options to maximize the difference between willingness to pay and cost, is developed in (Ghemawat, 1999). 5. Competitive strategy needs to evolve, especially in a high-technology company where markets, industries, and technologies, are changing relatively rapidly. A good example of the evolution of competitive strategy is IBM’s strategic decisions to evolve from a product-based company in the early nineties to a services-led company at the present time. In the early nineties, when the company was in trouble, IBM closely examined its business model and strategic direction, and decided to â €Å"stay whole† by moving its focus from products and hardware to solutions. One result of this strategic shift was the creation of IBM Global Services in the mid-nineties. By the late-nineties the company moved into e-business solutions, and extended this model in the 2000’s to â€Å"business-on-demand†. One result of these shifts in strategy was IBM’s decision to exit the Personal Computer Market by selling its PC business to Lenovo. Functional Maps A functional map essentially is a time-based evolutionary map of a key metric for an important organizational function, e.g., a product performance metric map for the engineering function in a technology firm, e.g., the well-known Moore’s Law in the semiconductor industry. Since the time-scales for the evolution of markets, industries and technologies for technology companies, especially â€Å"high-tech† companies, is short compared to other industries, the creation of the appropriate functional maps is critical to strategy formation in a technology company. As an example, in the relatively short span of four decades, information technology evolved from mainframes through workstations, servers and personal computers to internet-based and mobile computing. An important feature of our approach to developing competitive strategy in a technology firm is the integrated approach to strategy for a technology company, which relates company strategy to the company’s busin ess goals, business strategy, technology strategy, and product marketing strategy. Since, markets, industries, technologies, and products for a technology company are continually evolving, an important concept that plays a vital role in the creation of strategy, and, in particular, competitive strategy, is the functional map (Clark and Wheelwright, 1993). Here are some useful â€Å"dimensions† along which to create functional maps for strategy creation: a) Evolution of the industry in which the enterprise operates (changes in technology, customer needs, competitive landscape, etc.) b) Evolution of strategy – business, technology, and market – of the enterprise c) Evolution of technology (including manufacturing), product platforms, and product lines of the enterprise. The processes used for technology, product, and process development within the enterprise. d) Growth (or decline) of the enterprise with respect to of market share, revenues, costs, profits, etc. e) Organizational structure of the enterprise f) Key decisions made at different stages in the life of enterprise, and the drivers for these decisions g) The interconnections and relationships between all the above dimensions A multi-dimensional functional map for Intel is given in the next section. A very simple example of how functional maps can shape strategy is in the information technology industry. A functional map of the Information Technology Industry from the 1990s to the 2000s would reveal a shift from â€Å"products† to services†. The Services business in 2007-08 is approximately $750 billion, with IBM, whose share of this market is $54 billion, being the leader. HP, whose own share in the market is $17 billion seeing this shift in the industry and the need to build competitive strength, acquired EDS, whose share of the market is $21 billion. The combined share of HP and EDS would then be $38 billion, allowing it to compete more strongly with IBM. Another simple example of the use of a functional map in creating strategy is in the software industry. In the 2000s the software market is moving from a â€Å"packaged† product to online software, where individuals can get software that is mostly free, supported by advertising. Google is using its leadership on the Web to provide online softwa re that competes with Microsoft’s packaged software. Understanding this shift from packaged to online, and the corresponding change in the revenue model from direct sales (of product) to advertising, Microsoft is aggressively entering the online advertising business. Process for developing competitive strategy in a company If we combine the positioning framework for competitive strategy due to Porter, the evolutionary organization theoretic framework due to Burgelman, and augment these with the creation of relevant functional maps, then the resulting process of developing competitive strategy in a company can be decomposed into four stages, as follows. Stage 1: Company Analysis 1. Establish the business goals and objectives (ROI, %market share, revenue, and growth aspirations). 2. Determine the technology strategy and product market strategy for the company. 3. Define the overall development goals and objectives to align business goals, technology, and market strategies. 4. Develop the functional evolutionary maps of the markets and industry in which the company is embedded. Create functional maps (time-based evolutionary maps) for technology, product market, and manufacturing strategy of the firm. These maps will be useful in the process of assessing and creating competitive strategy. Stage 2: Industry Analysis 1. Perform the structural analysis of the industry in which the company is either an active competitor, or a new entrant, or a substitute. 2. Determine the existing competitive strategy of the company within the industry. 3. Determine the relationships between the company and the other players in the industry Stage 3: Assessment and Evolution of the company’s strategy within the relevant markets and industries 1. Using the functional maps of the overall markets and industry in which the company is embedded, as well as the company specific functional maps, assess the evolution of the company’s competitive strategy. 2. Decide on what the company’s future competitive strategy should be, and the corresponding technology strategy, product market strategy, and manufacturing strategy. Glossary Autonomous Strategy (also see induced strategy). Autonomous strategy refers to actions of individuals or small groups within the company that are outside the scope of current high-level corporate strategy. While autonomous strategy is constrained by the company’s distinctive (core) competencies, it usually (1) involves new competencies that are not the focus of the firm, and (2) results in so-called â€Å"disruptive technologies† that could change the strategic direction of the firm (Burgelman, 2002). Company Structure (vertical vs. horizontal). A vertical company is one which uses only its own proprietary technologies. A horizontal company is one which (usually because of the existence of open-standards) which does not solely rely on its own proprietary technologies, but usually uses technologies and products from other suppliers. In the computer industry, traditionally, Apple is an example of a vertical company, while Dell is an example of a horizontal company. The co mputer industry, itself, moved from a vertical structure to a horizontal structure in the 1980s (Ghemawhat, 1999). Corporate Strategy (official corporate strategy). Corporate strategy is top management’s view of the basis of the company’s success. It includes distinctive (core) competencies, product-market domains, and core values (Burgelman, 2002) Industry. The term industry, e.g., the consumer electronics industry,denotes (1) the manufacturers (or producers) and (2) the suppliers of a primary product or service, as well as (3) the manufacturers of alternative products and services that could serve as a substitute (Porter, 1980). Market. The term market denotes the buyers (or customers) of the product or service. Typically markets are segmented, for example, a two-dimensional segmentation based on the types of product (product segmentation) along one axis, and the types of customers (customer segmentation) along the other axis. The market, as represented by â€Å"Buyers† is an important part of the industry analysis in Porter’s framework. Once you’ve established the key assets and skills necessary to succeed in this business and have defined your distinct competitive advantage, you need to communicate the m in a strategic form that will attract market share as well as defend it. Competitive strategies usually fall into these five areas: 1. Product 2. Distribution 3. Pricing 4. Promotion 5. Advertising Many of the factors leading to the formation of a strategy should already have been highlighted in previous sections, specifically in marketing strategies. Strategies primarily revolve around establishing the point of entry in the product life cycle and an endurable competitive advantage. As we’ve already discussed, this involves defining the elements that will set your product or service apart from your competitors or strategic groups. You need to establish this competitive advantage clearly so the reader understands not only how you will accomplish your goals, but why your strategy will work. [pic] References Burgelman, R.A., â€Å"Strategy is Destiny†, The Free Press, New York, 2002. Chopra, Sunil, and Peter Meindl, â€Å"Supply Chain Management, Strategy, Planning, and Operations†, Third Edition, Pearson Prentice-Hall, 2007. Clark, K. B., and S.C. Wheelwright, Managing New Product and Process Development, Text and Cases, The Free Press, New York, 1993. Edwards, Cliff, â€Å"Intel†, Business Week, March 8, 2004, Pages 56-64. Ghemawat, Pankaj, Strategy and the Business Landscape, Text and Cases, Addison Wesley, 1999. Mintzberg, Henry and Bruce Ahlstrand, and Joseph Lampel, Strategy Safari, The Free Press, New York, 1998 Porter, Michael, Competitive Strategy, New York, The Free Press, 1980 Porter, Michael, Competitive Advantage, The Free Press, New York, 1985 ———————– Figure 1: A strategic view of the technology firm, showing different types of strategy Revenue ($), Growth (%), Etc. Purpose of the company Financial Strategy Competitive Strategy Market Strategy Technology Strategy Business Goals †¢ Vision †¢ Mission