Alaska Milk Essay Example for Free

Alaska take out EssayMy name is Joselito T. Santos Jr. and Im a senior at San Beda College, majoring in effective management. As a graduating student of the said college an grand school stem requirement for wholeness of my subject which is Strategic Management should be accomplished to graduate. Im piece of writing to express my amuse in making a Strategic Management paper for your prestagious beau monde which is the Alaska Milk Company Philippines. Documents such familiarity documents, financial documents and selling documents volition be needed for the progress of my paper. I leave alone assure that all of your documents impart be taken c ar of and only be occasion as reference for the progess of my paper. Im hoping you will do me and in return I will domiciliate your beau monde a great Strategic Management devise for the development of your association. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION Is to be a leading consume r food for thoughts company with a diversified portfolio of consumer food rats and products that be grocery leaders in their respective categories. OUR MISSION PRODUCT DEVELOPMENT.We will continue to build on the strengths and competitive attri moreoveres of the ALASKA brand and develop its full marketing potential. We will develop newly products and identify market opportunities, heedful of our task to be reactive to the ever changing and ontogenesis needs of our consumers. CUSTOMER SERVICE customer relationship is an integral part of building the Alaska business. We aim to interpret our partners in trade the senior high hat and most efficient service, making use of leading frame in technology to ensure timely product availability and accessibility.We strive to know and understand our customers amply to bridge the gap between what they need and what we can give. choice Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to hand over high flavour milk and other(a) consumer food products from merchandise to consumption. We will respond to the call to deliver higher reference bread and butter to every Filipino home. PEOPLE.We cognise that our people, the Alaska Team Members, are on of our most important assets and we are committed to press their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as more than as it is theirs, to pursue and touch their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTH.Growth that creates value for our shareholders is paramount. We will position our resources on investment opportunities that are within our core competence and suffer nice returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the surroundings and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Original Mission Product and serve Yes.We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market No headache for survival and profitability Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objecti ves.Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. philosophical system No Self Concept No Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes.We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. rewrite Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Revis ed Mission Product and Services Yes We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not in force(p) living in Luzon but similarly Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes.We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more fitter and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so many an(prenominal) years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We rec ognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission Product and Services Yes.We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home.Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our mos t important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. Chapter 1 Introduction.Alaska Milk products were first occasiond in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMCs former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy bean milling, and a Dutch dairy company, Holland Canned Milk International B. V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually grow to manufacture powdered filled milk and UHT mi lk products division up until AMCs spin-off and incorporation as a separate and independent corporate entity in 1994.It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial public whirl (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC while 34% was left in free float to the public.In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMCs interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% while 44% is in public free float. For over thirty years, AMC has emerged as one of only two major players in the Philippine milk in dustry, consistently maintaining brand leadership in the liquid canned milk category and holding a strong and growing position in powdered milk.It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMCs existing revenue base. In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health.Since then, it has shown its caring in other ship canal through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipinos health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the relegation of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Al aska looks forward to the next 25 years. Board of Directors Our board of directors have successful careers in businese, academe and public service.Research Design Data that will be used for the company analysis will be gathered from the websites of Alaska Milk Company, documents and other papers will be get from a connection working inside the company and other presidential term agencies such Securities of Exchange Commisions and National Statistics Office. These government offices have the relevant informations for the paper to progess To assess Alaskas performance relative to its competitors, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its line competitors from the Securities and Exchange Commission.Aside from getting and providing financial data, the published annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the pricing of the company relative to its competitors, various. Scope and Limitation.This paper will be limited to Alask Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high demand in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea powder and making an exsisting dairy product such as sporty cheese product.The paper will only concentrate to the introduced new business product such as the caramel milk tea powder and blanched cheese productions of Alaska Milk Company. Its other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. Major Assumptions * Alaska Milk Company will be the first food consumer company to produce caramel milk tea powder drink all over the Philippines.* Alaska Milk Company will be the first food consumer company to sell milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company will increase due to high demand of its new product III. External Analysis.