Thursday, November 21, 2019
Strategic Management Case Study Example | Topics and Well Written Essays - 750 words - 1
Strategic Management - Case Study Example Valuable, in the framework, defines elements that add value to an organization to derive competitive advantage over competing organizations. One of valuables for the club, based on the case, is a brand image that has developed a team of loyal fans. History of the brand can be traced to the year 1958 when the club suffered a setback following loss of its top players in a plane crash. Ability to bounce back from the loss and to develop another team of outstanding players attracted fans and well-wishers and the developed image continues. It has been evidenced during challenges such as conflict between supporters and Glazer in the clubââ¬â¢s takeover bid. Even though the supporters lost, their support for the club remained. Effect of the brand has also been effective in the clubââ¬â¢s sale of tickets, even after increased fees, and in sales from the clubââ¬â¢s shops across the globe. The image and its effect on supportersââ¬â¢ loyalty also meet the rarity criterion as the clu b has the largest match attendance, compared to those of its competitors in the premier league (Johnson, Whittington, & Scholes 2011, p. 601- 604). Investments in stadia and facilities as well as in purchase of players are another valuable for the organization. Improved stadia and facilities have facilitated game attendance and other sales and therefore improved revenues. Playersââ¬â¢ purchase has however improved the clubââ¬â¢s competitiveness and this could have contributed to sustained fansââ¬â¢ support. Investment in players has also benefit in revenues from sale of such players Christiano Ronaldo (Johnson, Whittington, & Scholes 2011, p. 601- 604). A model based approach to understanding value creation in the English football supports the role of talent acquisition as a value that the club has. Injected talent that also has effects on team experience is a significant source of value among clubs in the nation.
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