Harvard Case Study Analysis Essay Example for Free

Harvard Case Study Analysis Essay What is an ANALYSIS? investigation Function: thing Inflected Form(s): plural analyâ ·ses -s z Etymology: New Latin, from Greek, from analyein to disintegrate (from ana-+ lyein to extricate, disintegrate) + - sister - 1 : detachment or separating of an entire into its crucial components or segment parts 2 a : a nitty gritty assessment of anything intricate (as a novel, an association, a race) made so as to comprehend its inclination or to decide its fundamental highlights : a careful report b : the introduction, typically recorded as a hard copy, of such an examination Merriam-Webster Unabridged Dictionary Case Studies: How they work YOU ARE THE MANAGER. Peruse cautiously Perform Analysis Come up with suggestions Analysis: Thought Process Questions Break up Details matter! †¢ What issue would we say we are attempting to fathom? †¢ What are the principle issues? †¢ Break up the entire story into parts †¢ Analyze what’s significant †¢ Do nitty gritty assessment †¢ Determine fundamental highlights 4 The Process of Building a Marketing Plan Step 1: Situation Analysis Step 2: Step 3: Step 4: SWOT Analysis Problem Identification Solutions Recommendation/Evaluation Step 1: Situation Analysis †¢ Evaluation of an organization’s current circumstance, openings, and issues. Ask Yourself: †¢ What is going on? †¢ Who is the organization? †¢ What is the company’s foundation? †¢ What industry would they say they are a piece of? Stage 1: Situation Analysis The Five C’s Customer Needs What requirements do we look to fulfill? Organization Skills Competition Collaborators What unique capability do we have to address those issues? Who contends with us in addressing those necessities? Who would it be advisable for us to enroll to support us and how would we spur them? Setting What social, mechanical and legitimate elements limit the conceivable? Applying the Marketing Mix to a Target Market †¢Is there current cost serious? †¢Are they dispersing their item? †¢Any current issues with their item? †¢Are they running advancements to expand deals? †¢Are the advancements harming deals? 8 Step 2: SWOT Analysis Internal Strengths Things that are acceptable currently, look after them, expand on them and use as influence Weaknesses Things that are terrible presently, cure, change or stop them. Openings Things that are useful for the future, organize them, catch them, expand on them and streamline Threats Things that are terrible for the future, placed in plans to oversee them or counter them External 9 Step 3: Problem/Decision Statement Identification of the primary issue, opportunity Ex: †¢ Does the organization have declining deals? Are the advancements harming deals? Should the organization fire representatives? Is the organization spending a lot of cash on advancements 0r promoting? Stage 4: Solutions/Recomendations What are you going to do about the issue? What are the elective decisions into taking care of the company’s issue? Ex: If the issue is declining deals because of the current monetary situation†¦ Run advancements Offer advantage programs Offer prizes for buy Strategic Market Planning Process Components of Case Analysis †¢ Background Problem Identification Statement of Objective(s) Situation Analysis Description and Evaluation of Alternatives Conclusions/Recommendations 13 End.